How to understand your customer better through big data

This episode of “Better Innovation,” Global Tax Innovation Leader and host Jeff Saviano continues his interview with Dave Duncan. Dave is the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behaviour.

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One episode was not enough, so we broke it in two. Here's the second part of Jeff's interview with Dave Duncan. Dave is the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behaviour. Through a very engaging parable, Dave dives into what motivates customers across the functional, social, and emotional spectrum, with an emphasis on the important questions you're asking about your customers. 

Whether your customer is a coffee shop or large enterprise, Dave’s principles will help you better align your product or service to what matters most to your customers. In this fascinating two-part discussion, Jeff and Dave dive into the key messages from The Secret Lives of Customers to help you discover new ways to meet rapidly changing customer needs.

For your convenience, full text transcript of this podcast is also available.


Podcast

Episode 8

Duration

34m 58s