Will you shape the future or be shaped by it?

At MWC Barcelona 2026, EY professionals, enterprise clients and ecosystem partners will gather to reimagine possibilities and shape the future with confidence.

Meet us in Hall 2, 2G40 at
MWC Barcelona 2026

#EYatMWC26

#ShapetheFuturewithConfidence

Featured Thinking

How telcos can transform their B2B growth outlook

Rob Atkinson 24 Feb 2026

MWC Barcelona is one of the most influential, cross-industry, B2B technology events in the world, showcasing the latest and greatest innovations across six key themes: Intelligent Infrastructure, ConnectAI, AI4Enterprise, AI Nexus, Tech4All and Game Changers.

On 2–5 March 2026, industry and subject matter professionals from across EY will welcome you to MWC Barcelona 2026, bringing together industry visionaries, technology innovators and business leaders to shape the future of connectivity and transformation.

Four Years From Now (4YFN)

EY is the "Infinite AI" theme headline sponsor of Four Years From Now (4YFN), highlighting the scale at which artificial intelligence (AI) will impact our future. 4YFN will feature panel discussions and various networking opportunities to connect startups with top industry leaders and innovators at MWC Barcelona.

4YFN is one of the world’s most influential global startup events with significant reach across the AI and technology landscape, offering a series of curated programming and workshops centered around boosting new ventures, connections and investment opportunities in high-growth strategic areas. Co-located with MWC Barcelona, 4YFN will bring together more than 20,000 people, encompassing over 900 startup exhibitors from 110 countries and over 1,000 investors.

Ministerial Programme

EY is proud to be a supporting sponsor of the GSMA Ministerial Programme for the second year. This exclusive event convenes industry CEOs, government ministers, telecom regulators, data protection authorities and senior representatives from international organizations worldwide. Together, they will share knowledge, debate pressing issues and engage with mobile industry leaders on critical policy and regulatory challenges. Our continued sponsorship underscores our commitment to advancing responsible governance and helping governments deliver greater public value underpinned by technology. Through our insights, we aim to help shape the future of digital policy and regulation.

Inclusiveness is core to who we are, how we work and how we live our values

EY is a 400,000-person organization, spanning over 150 countries and territories and multiple generations. That means diversity of thought, skills, backgrounds and experiences is our reality — and our strength.

Inclusiveness is a longstanding business priority for EY, one we’ve continued to build on under our All in business strategy. Learn how we’re together, all in, with inclusiveness for everyone.

EY.ai is the EY unifying platform that confidently reimagines the enterprise through bold AI-powered transformation, augmenting human potential to realize exponential value. Visit EY.ai to learn how we help leaders turn AI ambition into action — building trusted foundations, unlocking new value and help empowering people to lead responsibly. EY.ai provides the strategy, tools and confidence to scale transformation across the enterprise.

EY on stage at MWC Barcelona 2026


Time in CET	Theme	Session	Venue
15:30	4YFN	Secure AI at scale: bridging the adoption security gap Panel: Julie Teigland, EY Global Vice Chair – Alliances & Ecosystems As AI adoption accelerates across every industry - from early use cases to full enterprise level industrialization - organizations are discovering that the biggest barrier isn’t capability, it’s security. The rise of autonomous AI agents, each with deep access to systems and data, is outpacing the safeguards required to manage them responsibly. In this session, EY Global Vice Chair – Alliances & Ecosystems Julie Tiegland explores what it takes to build secure, scalable AI in the era of the super fluid enterprise. This panel will examine emerging challenges in AI agent identity, governance, and lifecycle management, and outline how trust, transparency, and human oversight enable responsible innovation. The discussion also looks ahead to how leaders can build resilience in a volatile global landscape and turn uncertainty into sustainable growth.	Hall 8, Agora Stage
17:15-17:45	AI Nexus	Will the power grid survive the AI boom? Moderator: Beatriz Sanz Sáiz, EY Global Sector Leader AI is straining national power grids and exposing new economic, regulatory and climate risks. Could the next AI breakthrough be about efficiency? Can “smart grid” evolve fast enough to keep up? As data centers multiply and large AI models grow hungrier, how can we ensure the grid’s resilience and intelligence? Are we truly prepared to foster the synergy between AI and energy, or are we pushing our infrastructure to its breaking point?	Hall 6, Johnson Stage


Time in CET	Theme	Session	Venue
10:45-11:30	AI4Enterprise	The invisible shield: AI as a digital bodyguard Panelist: Hyong Kim, EY Global and EY Americas TMT Industry Leader AI: the silent gatekeeper of enterprise security, enabling organizations worldwide to defend their digital perimeters with speed and scale. Recent industry surveys suggest that a growing number of firms now consider AI-driven security a core component of their cyber defense strategy; many reporting faster detection of threats and reduced breach impact after deploying AI-based tools. Join us as we explore how AI is reshaping cyber defense, from real-time anomaly detection, automated threat hunting, rapid incident response and adaptive defense tactics, building an invisible shield against the barrage of ever-evolving cyber threats.	Hall 6, Turing Stage
12:00	4YFN	Harnessing AI without losing the human advantage Panelist: Errol Gardner, EY Global Vice-Chair - Consulting This session will explore the tension between technology adoption and workforce readiness. Panelists share practical strategies for leaders to guide the workforce through transformation by overcoming the anxiety-innovation gap, correctly re-skilling and incentivizing teams, and unlocking AI’s full potential for value and growth. Focus points: State of talent adoption of AI at the enterprise level Strategies on mastering the talent advantage and the AI advantage Takeaways from different sectors industries Flagging any geographic market differences	Hall 8, Agora Stage
12:15-13:00	AI Nexus	Robots among us: are we ready for embodied AI? Moderator: Julie Teigland, EY Global Vice-Chair - Alliances & Ecosystems Humanoid robotics, AI with physical presence, are leaving the lab, but are they ready for the real world? This session explores the latest breakthroughs in perception, mobility and manipulation, and examines where embodied AI will first make an impact, from warehouses and factories to healthcare and homes. We’ll discuss the risks and responsibilities, standardization and ecosystem of embodied AI, including safety, accountability, and human-like behavior, and consider its transformative effects on labor, productivity, and the future of work.	Hall 6, Johnson Stage


Time	Theme	Session	Venue
11:15-12:00	Intelligent Infrastructure	Cloud fusion: mastering data centers for the AI era Moderator: Mary Elizabeth Porray, EY Global Vice-Chair - Client Technology; EY Global Growth and Innovation COO In today’s hyper-digital world, the convergence of cloud computing and AI is transforming data center infrastructure. AI-augmented data centers dramatically boost operational efficiency, enabling intelligent resource management, on-demand scalability, and reduced environmental impact. By harnessing AI’s automation and predictive analytics, next-generation data centers become the intelligent backbone of high-performance digital ecosystems, supporting everything from 5G networks to immersive mobile applications.This session will gain insight into how cloud–AI convergence is reshaping operations and fueling innovation across the industry empowering agile, sustainable digital infrastructure for the future.	Hall 6, Marconi Stage
12:15-12:50	4YFN	Physical AI: from virtual to real Panel: Julie Teigland, EY Global Vice-Chair - Alliances & Ecosystems When intelligence leaves the screen and enters the world. The next frontier of AI isn’t online - it’s in motion. As machines begin to perceive and act in the real world, this keynote explores the business, ethical, and societal implications of intelligence that doesn’t just compute, but moves. Focus points: How embodied AI bridges digital and physical systems Robotics, spatial computing and autonomous infrastructure Safety, regulation and ethical boundaries in real-world deployment The convergence of perception, reasoning and action in machines Industrial, urban and environmental applications shaping everyday life	Hall 8, Banco Sabadell Stage
14:00-14:45	GSMA Ministerial Program	The great skills reset: growing tech talent in an age of automation Speaker: Catherine Friday, EY Global and Asia Pacific Infrastructure and Industry Leader Based on the World Economic Forum and Future of Jobs Survey, over the 2025 to 2030 period job creation and destruction due to structural labor-market transformation will amount to 22% of today’s total jobs. As businesses face rising demand for digital skills, how can nations respond with agile education systems, inclusive training programs, and smarter labor policies? This session will explore how governments, industry, and academia can collaborate to build digital talent pipelines, boost economic resilience and close the tech skills gap.	CC5 Ministerial Stage, Upper Walkway


Time	Theme	Session	Venue
12:30-13:15	AI Nexus	Jobopcalypse: the white collar workers’ nightmare Moderator: Hanne Jesca Bax, EY Global Vice Chair - Clients and Industries AI is disrupting knowledge work faster than expected, raising urgent questions about the future of white-collar employment. This session explores how careers, organizations, and skill requirements are evolving amid AI-driven change. Can retraining and upskilling keep pace, or will an entirely new category of jobs emerge? We’ll also examine the shifting boundaries of work-life balance, wellbeing, and the role of education in preparing the next generation for an AI-shaped world. Join us as we confront the realities, risks, and opportunities of the coming “jobpocalypse.”	Hall 6, Turing Stage

Invite-only networking events at the EY booth

The future of sales — how agentic AI is reinventing B2B sales
Monday, 2 March 2026, 11:00–12:00 CET

Discover how EY, in collaboration with Snowflake and Canva, is revolutionizing sales with an AI-powered platform that empowers sellers to sell more, faster and better while significantly increasing their time selling to customer through an AI-driven and orchestrated, insight-led platform.

Telco of tomorrow
Monday, 2 March 2026, 16:30–17:30 CET

A dynamic panel designed for telecommunications executives, offering exclusive insights from global industry leaders and strategic imperatives essential for navigating the telco operating environment.

AI for good: lifelong learning and upskilling in an AI-driven world
Tuesday, 3 March 2026, 16:30–17:30 CET

Gain practical strategies to balance automation with human potential, unlock new consumer segments and drive innovation through inclusive AI skilling.

Building confidence at the frontier of artificial intelligence: trust the process, or trust the machine?
Wednesday, 4 March 2026, 11:00–12:00 CET

Hear from industry and technology leaders at the frontier of AI: how organizations build trust around their use of AI today, and how trust could be built directly into AI tomorrow.

Reimagining Industry Futures
Wednesday, 4 March 2026, 16:30-17:30 CET

Learn how information and communication technology providers play a critical role in helping B2B customers digitize their operations. Gain strategies to navigate the vendor ecosystem and choose
the right partners to achieve success.
Shaping the future of European defense
Monday, 2 March, 13:00–14:00 CET
Join C-level executives from leading defense and technology firms, government officials, military leaders and investors to discuss the key trends shaping the European defense landscape, including the impact of geopolitics, NATO dynamics and transatlantic security.

Agentic AI for network operations — accelerating the path to autonomous, self-healing networks
Monday, 2 March, 14:00–15:00 CET
Learn how autonomous operations can drive dramatic improvements in efficiency, customer experience and cost reduction, and gain the capabilities and strategies needed to advance your organization toward predictive, ROI-driven network transformation.

Reimagining an AI-powered OSS — unlock strategic value, seize the techco shift and accelerate growth
Monday, 2 March, 15:00–16:00 CET
Explore how AI-driven OSS is enabling autonomous networks and accelerating the telco-to-techco transformation, with actionable insights on building intelligent, self-optimizing systems that reduce complexity, boost agility and unlock new revenue opportunities.

From disruption to opportunity: experience the transformation risk simulation for strategic resilience and sustainable change
Tuesday, 3 March, 10:00–11:00 CET
Step into this immersive simulation to learn how to develop response strategies, risk identification and governance that can help organizations successfully navigate the complexities of transformation.

Shaping a better future — AI for corporate social innovation
Tuesday, 3 March, 13:00–14:00 CET
This invite-only, highly interactive EY Ripples roundtable will bring together senior executives of leading corporations with pioneering AI for Good entrepreneurs to share real-world insights from successful corporate social innovation programs and explore the transformative potential of AI in shaping a better future for all.

Inclusive innovation — unlocking digital and financial opportunities for all
Tuesday, 3 March, 14:00–15:00 CET
Hear from women entrepreneurs and leading experts as they share practical strategies for the private and public sectors to overcome barriers and ensure everyone shares the economic and social dividends of the digital world.

AI for good — accelerating business transformation through neuro-inclusion
Tuesday, 3 March, 15:00–16:00 CET
Neurodivergent talent currently comprises 20% of the workforce — and is 55% more likely to use AI in their roles. Join this closed-door roundtable to learn actions organizations can take to embed neuro inclusion into workplace strategies and unlock transformational skills and opportunities.

Building a sales engine fit for an AI area
Wednesday, 4 March; 10:00–11:00 CET
Discover how AI can be embedded into the sales process to enhance the buyer experience and leave with practical guidance and actionable insights to transform your sales function for the future.

Network API Roundtable: building momentum in the network API value chain to unlock value in media & entertainment and other industries
Wednesday, 4 March, 13:00–14:00 CET
This session explores how building solutions on network APIs with ecosystem partners holds the key to accelerating digital transformation and unlocking new revenue streams for telcos — delivering a step-change in growth compared with relying solely on API sales. Join us to learn best practices, emerging trends and actionable strategies, with a special focus on financial services and media and entertainment.

Customer experience accelerator for telco
Wednesday, 4 March, 14:00–15:00 CET
Discover how the EY Customer Experience Accelerator, powered by Microsoft Digital Contact Center and Pega, transforms customer service from a reactive function into an insight-driven, connected capability — empowering telcos to deliver immediate, consistent and proactive experiences that drive growth and loyalty.
Four futures of AI
2–5 March 2026
Step into this immersive experience to imagine four scenarios showing how AI will shape the business landscape by 2030: constraint, transform, growth and collapse. These AI futures range from steady evolution to transformative change, from cautious recalibration to a concentration of market power. While not predictions, these scenarios serve as tools for strategic thinking, helping leaders prepare for various possible outcomes.

Intelligent Realities Lab: physical AI, teleoperation and human-guided learning
2–5 March 2026
Discover how the EY Intelligent Realities Lab is shaping the future of industrial automation in an experience that blends real-time physical interaction with immersive digital simulation powered by NVIDIA Omniverse. Gain hands-on experience with cutting-edge robotics and teleoperation workflows, and an understanding of how digital twins and AI-driven robotics can enhance safety and productivity in high-risk environments.
EY daily cheers
Monday, 2 March–Wednesday, 4 March, 17:30–19:00 CET
After a day of exploring the innovations at MWC Barcelona 2026, take a moment to recharge at the EY booth located at Hall 2-2G40. Join us for cocktails and conversation, where you can mingle with industry leaders, C-suite executives and senior decision-makers from diverse sectors.

Chief in Tech executive dinner
Tuesday, 3 March, 19:00–22:00 CET
EY Women in Technology and WomenTech Network will host a networking dinner for senior women in technology, providing an exclusive opportunity to connect with other C-suite women in the industry. This is an invitation-only event, and seats are limited.

EY.ai, a unifying platform

Bringing together multi-disciplinary experience with our leading-edge AI capabilities and a holistic ecosystem, it builds confidence, creates value, and augments people potential.

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EY team at MWC Barcelona 2026

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Technology, media & entertainment, and telecommunications

Featured: How telcos can transform their B2B growth outlook

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Featured: How can the moments that threaten your transformation define its success?

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Featured: What makes today’s climate leaders tomorrow’s business leaders?

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Strategy Consulting by EY-Parthenon

Featured: Five generative AI initiatives leaders should pursue now

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Will you shape the future or be shaped by it?

Meet us in Hall 2, 2G40 at
MWC Barcelona 2026