Harnessing new emerging technologies is less than straightforward for business but critical to establishing more certainty in commercial decision-making and even driving transformation.

Alex Hanmer

EY Global Consumer Revenue Growth Management Leader

Ardent emerging technology aficionado. International outlook - lived in five countries, worked in over 30. Father of two. Avid football fan.

Alex is the global leader for the revenue management solution and the Commercial Analytics Centre of Excellence. Alex brings over 18 years of experience, starting his career in the telecoms industry focused on consumer technologies before moving into consulting.

Alex has established long-term relationships with multiple global consumer products companies, has worked across more than 30 developed and developing markets to enhance their revenue management capability.

Alex’s passion is at the intersection of Commercial and technology, using emerging technologies to improve and drive business performance. He has developed a consumer commercial analytics platform that combines modern data platforms and artificial intelligence techniques to predict consumer behavior and enhance commercial decision-making.

Alex has a BSc in Economics and Politics from Bristol University and is qualified as a Certified Chartered Accountant.


How Alex is building a better working world


Alex is passionate about leading his teams and clients in thinking about how emerging technologies can improve not only short-term performance and the bottom-line, but also transform an organization to benefit its shareholders, customers, employees and society as a whole.

Furthermore, Alex has been a Diversity and Inclusion champion in his local Dutch practice — he set up the group and is leading by example.

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