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Annika is Innovation and certified EY wavespace™ Experience Manager with 10+ years of Big Four experience. As an intra- and entrepreneur at heart, she has a passion for turning complexity into opportunities. Annika designs and implements value-driven innovation strategies, grounded in robust, client-centric methodologies. She is known for her ability to lead cross-functional teams through structured innovation processes, facilitating co-creation, translating user insights into actionable concepts, and aligning innovation efforts with core business objectives. Annika’s approach is structured and agile, ensuring bold ideas are paired with strategic feasibility.
Throughout her career, Annika has guided businesses across industries through transformation by combining innovation management, stakeholder alignment, and operational excellence. Whether running innovation sprints, mapping customer journeys, or designing new business models, she brings a rare blend of analytical precision and creative energy.
Driven by curiosity, collaboration, and impact, Annika empowers teams and clients to innovate with confidence in an ever-evolving world.
How Annika is shaping the future with confidence
"For me, co-creation is the heartbeat of innovation. It's the powerful energy that converts abstract ideas into tangible results, uniting individuals to shape what's next. My mission in every EY wavespace or innovation session is to cultivate an inspiring environment. I empower to challenge the status quo, identify key growth opportunities, and drive human-centered changes that create lasting value together."