Photographic portrait of Philippe Najjar
With customer expectations higher than ever, retailers have to create the right experience at every touchpoint on the customer journey to stay relevant.

Philippe Najjar

Middle East & North Africa, Consumer Industries, Advisory – Director, EY

Helping organizations focus on what matters most: their customers. Fervent Paris Saint Germain supporter. Skier, wakeboarder, nature lover. People advocate. Father of two.

Philippe is the EY Advisory Director for the Retail sector across the Middle East & North Africa region.
He has significant experience in customer strategy definition and digital transformation with a focus on retail, shopping centers and mixed-use communities. He’s helped leading consumer-facing organizations in the Middle East and Europe transform the way they operate to become consumer centric trusted brands.

Prior to joining EY, Philippe led various customer and digital transformation programs in the telecommunications industry from strategy definition to implementation, as part of a global management consulting firm.

He is a regular speaker on topics related to customer centricity, consumer evolution and disruption in retail.

How Philippe is building a better working world

"I believe people should bring the best versions of themselves to work and have a healthy work-life balance. It makes us more efficient and appreciative, and I hope we are seen as role models by our clients and EY."

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