Sarah Alspach

EY EMEIA Brand, Marketing and Communications Director

Brand strategist. Integrated marketing professional. Believer in the art and science of marketing. Advocate of harnessing diversity of thought, culture and work style. Creative writer. Dog lover.

Areas of focus

Leveraging the breadth and depth of her professional knowledge, Sarah is EY EMEIA Brand, Marketing and Communications Director and leads EY teams in bringing the brand to life, helping them enable and engage to drive future growth.

She is seasoned in brand strategy, proposition development, team building, change management, collaboration and integration, advertising, digital (online, retail and social), customer relationship marketing, public relations, point of sale and experiential.

Prior to joining EY, Sarah held senior leadership roles at major blue-chip companies. She has been a significant part of award-winning campaigns and innovative product launches — from Shell V-Power Racing at the Effie Award to the Best Innovation in Loyalty at the Cards International Awards.

Sarah earned her bachelor’s degree in Economics from Bates College, US, and her Executive MBA from IMD Business School.

How Sarah is building a better working world

“EY’s purpose is a big part of what drew me to the organization and I am proud to be launching the network’s new corporate responsibility program across EMEIA. The success of the next generation is essential to building a better working world, and I enjoy mentoring young people entering the brand, marketing and communications profession.”

Contact Sarah