Tomáš Čupr

EY World Entrepreneur Of The Year™ Class of 2022, Czech Republic
Tomáš Čupr, Founder and Group CEO of Rohlik Group

Tomáš Čupr's dedication to speedy delivery is a recipe for success.

Highly respected Czech Republic business leader Tomáš Čupr is poised to revolutionize the online grocery market across Europe. By optimizing customer service through data and technology innovation, his e-grocer company, Rohlik Group, is helping customers lead happier, healthier lives.  

Building on his background in e-commerce, Tomáš prioritizes data-led customer service. He works to fully understand the delivery needs of his customers and, using these insights, leverages the latest technologies so the company can deliver full shopping baskets within 90 minutes.   

Eager to raise food standards and help Europeans “eat well and live well,” he provides locally sourced and sustainable products wherever possible and is committed to reducing the company’s carbon footprint. Rohlik’s Farm-to-Door program encourages healthy eating and can deliver farm produce directly to customers in as little as six hours. Deliveries are made by green compressed natural gas or electrically powered vehicles; grocery bags are reusable; and the company is reducing food waste through its "Save the Food” program. 

This winning combination of great customer service, technological innovation and sustainability has transformed Rohlik into Czech Republic’s largest online food retailer. Last year alone, the business grew a record 60% to claim an 80% share of the Czech online grocery market. It is now the country’s first unicorn, with Tomáš having successfully rolled out services across Hungary, Austria and Germany with Romania, Italy and Spain to be launched in 2022 aiming to become Europe’s No. 1 online food retailer. 

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