Aisha Yang and Musharaf Syed

EY World Entrepreneur Of The Year™ Class of 2024, Canada
Aisha Yang, Co-Founder and CEO; Musharaf Syed, Co-Founder and COO of Herbaland Naturals Inc.

Share the joy of Aisha Yang and Musharaf Syed’s winning moment at Entrepreneur Of The Year™ Canada.

Aisha Yang and Musharaf Syed are transforming the wellness industry, one gummy at a time.

Aisha Yang and Musharaf Syed are the co-founders of Herbaland Naturals Inc., the largest and fastest growing woman-led nutritional gummy producer in North America. 

After the birth of their third child, Aisha and Musharaf started Herbaland at their kitchen counter in 2009. The company started out as a gummy retailer, but after their sole manufacturer was acquired, they decided to go all in and manufacture their own products. Since then, Herbaland has grown to become the largest gummy vitamin manufacturer in Canada, producing over 70 million gummies for more than 40 countries with revenues growing 500% over the past five years.  

Aisha and Musharaf always wanted to build a purpose-driven business, and they have a passion for accessible, sustainable and enjoyable health options. These values are reflected in everything from Herbaland’s vegan and gluten-free products to its multicultural workforce of individuals from over 20 different countries. The duo has also drawn on their experience as first-generation immigrants to ensure inclusion, diversity and sustainability are part of Herbaland’s identity. The company is a pioneering B Corp-certified nutritional gummy manufacturer and the first to introduce 100% compostable packaging. It also partners with veritree to plant one tree per pouch sold. 

Herbaland is setting the standard, encouraging other organizations with their intentional innovations and inviting them to rethink traditional business models and processes to cultivate a healthier world. 

Entrepreneurship has transformed me into a more thoughtful individual, both toward my team and clients, boosting my resilience and helping me to become a visionary leader.