The Guilisasti family has guided Viña Concha y Toro with a shared vision that blends heritage, innovation and global ambition, shaping one of Chile’s most influential companies over generations.
Rafael Guilisasti has been motivated by the belief that Chilean wine could thrive globally. From his earliest commercial roles, he viewed exports as a catalyst for growth. Appointed Chairman in 2025, he also leads the Research and Innovation Center, advancing a more technological and sustainable future.
Isabel Guilisasti brought a distinct perspective from the art world, grounded in Chilean culture and wine heritage. Her work has focused on elevating premium brands and strengthening corporate identity by highlighting and modernizing the company’s historical and cultural assets. Through brand storytelling, content creation and aesthetic development, she has helped position Viña Concha y Toro as both culturally relevant and contemporary.
Eduardo Guilisasti joined the company in 1989, driven by both family commitment and a determination to transform a traditional winery into a global competitor. Early on, he recognized that success would require professionalizing management, expanding into international markets and building world class capabilities. His leadership has been defined by operational excellence and long term strategy, helping consolidate Viña Concha y Toro’s international presence and establish high impact partnerships.
Together, they have transformed Viña Concha y Toro into a global wine industry leader rooted in Chilean identity.