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Edward McCloskey
EY World Entrepreneur Of The Year™ 2026 finalist, Ireland
Founder, WaterWipes, and Chairman, Boyne Valley Group
Edward McCloskey is elevating purity and transparency with chemical-free baby wipes.
After his daughter was born, Edward McCloskey searched for a gentle but effective solution for her sensitive skin. When he discovered that no such product existed, he set out to create it. That determination led to WaterWipes, a brand that disrupted the babycare sector by pioneering chemical-free wet wipes and raising expectations for quality, safety and transparency.
Under Edward’s leadership, the company’s unwavering commitment to product integrity makes it a trusted choice for consumers. WaterWipes now produces 3.5 million packs each week that are sold in more than 50 countries. The brand has become a category leader, ranking as the No. 2 seller globally on the world’s largest online retail platform, No. 3 in North America and a joint leader in the UK. Its success has pushed competitors toward cleaner formulations while establishing new benchmarks in consumer health and sustainability.
Edward has taken the same insights-driven discipline to Boyne Valley Group, a portfolio of leading Irish fast-moving consumer goods brands he acquired in 2018. Since then, the company has experienced strong growth through innovation and new product launches.
Across his ventures, Edward remains motivated by a desire to support families and communities. By prioritizing product integrity and fostering values-driven teams, he continues to influence healthier consumer choices and lasting industry change.
Don’t try to compete head-on with your better-resourced competitors against what they already do well. Instead, identify the one thing they are not doing well and focus hard on doing it much better.