Pranav Goel and Uttam Digga 

SmartShift Logistics Solutions (Porter)

Keeping urban India moving with tech‑enabled logistics

Mr. Pranav Goel and Mr. Uttam Digga spotted deep inefficiencies in India’s urban logistics landscape and set out to transform it. The IIT Kharagpur alumni founded Porter in 2014 as a tech‑enabled marketplace that would improve vehicle utilization, enhance service quality and reduce friction for customers.

They left their corporate jobs to build something transformative, give shape to their vision of reshaping the future of logistics and create meaningful, scalable impact.  

Porter’s three core business areas now include providing on‑demand logistics for small and medium businesses, using light commercial vehicles and two‑wheelers, which is the bulk of the operations at present. The other two are the packers and movers segment for retail and enterprise customers and enterprise business for large-scale logistics and corporate partnerships.

With a pointed focus on affordability, efficiency and reliability, Mr. Goel and Mr. Digga led Porter into India’s unicorn club in 2025 with a valuation around US$1.2 billion. Driven by rising intracity demand and multi‑category scale, Porter operates across more than 20 cities in India. They have set sights on expanding to top 50 Indian cities, expand SME customer pool to over one crore and increase number of driver-partners to 12 lakh by 2030.

In tandem with an ambitious scale‑up, they continue to strengthen the backbone of operations by investing in the well‑being of their driver‑partner community through higher‑education scholarships for drivers’ children, dedicated healthcare assistance and vehicle‑leasing programs that improve financial stability.

Mr. Pranav Goel and Mr. Uttam Digga’s are building a connected logistics ecosystem that takes India towards newer opportunities.