Case study: How one of India’s largest public sector banks merged and transformed itself

EY conducted a detailed diagnostic and comprehensive Day-1 readiness assessment across the business, support and control functions of the bank. The key focus areas were:

• Harmonization of products, processes and policies
• Ensuring minimal customer disruption
• Enhancing geographical reach with an optimum product mix
• Alignment and integration of unified digital platforms for customers

Subsequent to the successful Day-1 merger, EY created a destination operating model with an 18-month long transformation roadmap targeting:

• A four-tiered credit operating model with specific focus on large corporates, mid and small corporates, micro, small and medium enterprises
• A revamped organization structure to create specialized verticals including fintech and collections and recovery
• A comprehensive assessment of potential cost and revenues synergy arising from the amalgamation and developing a 3-year roadmap for the bank for realizing the same
•  Seamless customer experience with inter-operability across branches and other digital and physical channels 

The engagement was led by the EY team and senior bank leaders including the MD and CXOs. The EY team included a cross-functional mix of partners, directors, senior managers and over 40+ consultants who came together to devise the merger and integration strategy for the bank.

EY became a trusted partner for the bank by enhancing its geographical footprint, strong future roadmap and optimized target operating model. These milestones were achieved by establishing strong relationships with the senior executive management and division stakeholders.