Rising business energy demand creates new challenges — and a major opportunity — for providers, says EY research

• Over 70% of businesses will increase focus on electrification, emissions, and energy costs over the next three years
• 66% are concerned about accessing the reliable energy needed to grow
• 64% of businesses say rising and unstable energy costs are impacting profitability and competitiveness

Bangkok, 11 September 2025. A surge in business energy demand is reshaping the global energy landscape — and pushing energy providers to rethink how they support growth and deliver value to the customers. According to new EY research, two-thirds of businesses are concerned about accessing the reliable energy needed to grow, while 64% say that rising and unstable energy costs are already impacting their profitability and competitiveness. With energy now seen as a critical enabler of growth — not just an operational cost — this volatility is creating significant uncertainty for businesses across sectors.

The findings are part of the latest EY Navigating the Energy Transition research program, which this year surveyed over 2,400 decision-makers at large to mid-sized businesses across eight global markets. The research highlights the urgent need for providers to reinvent the business energy experience, as electricity demand is expected to double by 2050, with businesses expected to drive three-quarters of this growth.: 

Vorapoj Amnauypanit, Assurance partner and Energy Sector Leader, EY Thailand, said:
“This isn’t just about keeping the lights on. Successfully navigating accelerating business energy growth will drive energy prosperity and fuel the intelligent economies of the future.”

The pressure to deliver access to sustainable energy is also intensifying. 70% of businesses plan to invest in on-site generation and battery storage, seeking greater self-sufficiency and control. At the same time, sustainability remains a priority. Businesses expect tailored solutions that support both growth and sustainability. If their energy provider can’t deliver, they’ll find one who can or take matters into their own hands.

“Energy has evolved beyond being a basic commodity; it’s now a strategic advantage. Providers that combine expertise, deep insights and strong collaboration will be key to helping businesses achieve lasting value,” Vorapoj added. 

Energy strategy is now a business strategy
According to the research, 71% of businesses have defined energy strategies, and most are actively looking to build, buy, or partner to strengthen energy capabilities. However, 42% say they want their energy providers to act as energy advocates — not just suppliers. Only a third are currently open to providers taking on more advanced roles such as platform orchestrators or solution providers, pointing to a critical gap in business perception and providers’ positioning.

As demand rises and expectations shift, the message from business is clear: providers must move fast to transform the energy experience. This includes delivering more intelligent, tailored solutions and digital tools — including artificial intelligence, which 71% of businesses want integrated into their energy services.

“Energy providers are at a critical moment. While the challenges are significant, the potential rewards are equally great. By proactively engaging with business customers in innovative ways and redefining their position within the energy ecosystem, these providers can not only achieve new growth but also play a vital role in building a more robust, environmentally friendly and successful energy future,” Vorapoj concluded.

EY outlines six actions to turn soaring energy demand into lasting prosperity for providers to consider. Find out more here.

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This news release has been issued by EY Corporate Services Limited, a member of the global EY organization

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