Warehouse workers operating forklifts in busy distribution center

How to turn supply chain complexity into growth advantage

In this webcast, panelists discuss how CP supply chains must turn complexity into sources of profitable growth — why traditional operating models are under pressure, and redesigning for an AI-enabled market.

Supply chains have become a critical driver of growth, shaping demand because availability, fulfilment reliability and product data increasingly influence what consumers see, choose and buy.

However, demand is shifting toward smaller, faster-moving opportunities that previously would have been labeled hard-to-serve. Consumer products (CP) companies have scaled their operations in the pursuit of consistency, removing as much complexity as possible — it’s the “too complex to tackle” that remains. CP companies now have the challenge of identifying complexity that creates value and drives growth, versus the cost creating kind. And while artificial intelligence (AI) can improve visibility, forecasting and decision-making, it exposes organizational bottlenecks that limit speed and agility.

Join this webcast to explore how leading CP organizations are redesigning their supply chains and operating models to compete and grow.

Participants can learn:

  • How growth is shifting from large, stable demand pools to more fragmented opportunities that require precision and speed, and why
  • How to distinguish complexity that adds cost, slows the business or dilutes margin from the complexity that creates value and is worth serving

AI will help many companies explore complexity, sensing signals faster and recommending more actions, but for some, this will only expose operating model weaknesses faster.

Panelists:

  • Ashish Chaturvedi, Executive Research Leader and Business Services Head, HFS Research

Webcast

CPE credits: 0.0

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