In the permission economy, sustainable growth comes from using AI to strengthen trust and earn a place in customers’ lives.

Patricia Camden

EY Studio+ US Marketing, Customer Experience and Loyalty Leader

Endlessly curious about people, customer behavior and the role AI can play in creating more trusted relationships. Talent developer and eternal optimist. Proud mom to two teens and a black Lab.

Patricia helps organizations transform marketing, customer experience and loyalty by combining customer, insight, creativity, technology and AI. She is also helping shape the organization’s thinking and client work around one of the fastest evolving areas of customer engagement, which is loyalty.

With broad experience across verticals, Patricia has served clients across the different industries, such as consumer products and retail, travel, financial services, government and public sector and telecommunications.

Prior to joining the EY organization, she worked extensively across strategy, marketing and customer experience at highly innovative digital consultancies, including executive roles at leading advertising agencies.

Patricia earned her BS in Management Information Systems and MBA in Finance at Wright State University. A lifelong learner, she holds her Certified Customer Experience Professional (CCXP) certification and is a Certified Futurist (CFP) through The Futures School.

How Patricia is shaping the future with confidence

“I believe the organizations that will shape the future with confidence are those that use AI to strengthen trust, not replace humanity. My work focuses on helping clients transform marketing, customer experience and loyalty through deeper customer insight, thoughtful innovation, and experiences that earn lasting relationships and sustainable growth.”

Patricia's latest thinking

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