Welcome to a studio called India: The future of media and entertainment

In an era where creativity and technology converge, India stands poised as a leading example of innovation and cultural richness. The EY report, A studio called India, developed in collaboration with the Ministry of Information & Broadcasting, meticulously showcases India's potential in the global media and entertainment (M&E) landscape. In 2024, the Indian M&E sector grew by INR81 billion, reaching INR2.5 trillion (US$29.4 billion). With 2.8 million media professionals creating over 200,000 hours of content annually, Indian content studios are at the forefront of the global creative economy. Global media majors have established operations in India—investing in B2C initiatives to tap into the country's digital growth and rising affluence, while also leveraging India as a hub for global operations and technology development.

Talent meets technology

The Indian M&E industry is characterized by a vast pool of skilled professionals and advanced technological infrastructure. Talent in animation, visual effects (VFX), and gaming is reflected in world-class facilities and a growing number of production hubs across the country. Cities like Mumbai, Chennai, Kolkata, Hyderabad, and Bengaluru are emerging as epicenters of creative and technical excellence, attracting global filmmakers and content creators.

Leveraging AI and MediaTech

The integration of AI and MediaTech in content creation and post-production has transformed India’s M&E industry. AI-driven tools for dubbing, subtitling, and VFX have significantly enhanced the efficiency and quality of outputs. In addition, India’s vibrant media and entertainment start-ups continue to foster innovation, propelling the industry forward with fresh ideas and cutting-edge technology.

Government initiatives and incentives

Governments at both union and state levels play a pivotal role in nurturing the M&E sector. Incentives, production subsidies, and a single-window approval mechanism simplify the content creation process. These measures—combined with India’s storytelling legacy and technical expertise—position the country as an attractive destination for global content production. Initiatives led by the Ministry of Information & Broadcasting, including the National Film Development Corporation and the India Cine Hub, further bolster India’s capacity to serve as a global content hub.

Stunning locations

One of India’s most compelling offerings is its diverse and picturesque locales. From bustling urban settings to serene rural backdrops, from the Himalayas to the beaches of Goa and the deserts of Rajasthan, India’s natural and cultural richness provides a wide array of settings for films, TV shows, and digital content. This diversity enhances visual storytelling and adds authenticity and depth to narratives.

The future is now

As the M&E sector continues to evolve, India’s role on the global stage is set to grow. With a focus on sustainability, innovation, and inclusivity, Indian media exports are poised to shape the future of content creation. The country’s unique ability to blend tradition with modernity—backed by a strong infrastructure and talent base—makes it an indispensable player in the global creative economy.

India’s creative economy is a canvas brimming with potential, ready for global creators to paint their narratives. By embracing India’s innovative spirit and diverse heritage, we can forge enduring collaborations and produce content that resonates across cultures.