We are building a better working world by transforming businesses through the power of people, technology and innovation.

Alex Birkin

EY EMEIA Financial Services Consulting Leader and Managing Partner

Focused on creating the world’s leading transformation consultancy, trusted to help EY clients generate long-term value. Passionate about cars. Keen golfer. Husband and father of three.

Alex is the EY EMEIA Financial Services Consulting Leader. He leads teams of more than 5,500 people and 250 partners focused on the financial services industry across banking, capital markets, insurance and wealth and asset management. Previously, he was the EY EMEIA Wealth & Asset Management Industry Leader, responsible for all of the EY services provided to the asset owner, wealth management, asset management, alternatives and asset servicing sectors in EMEIA, and for the consulting services globally.

Having joined EY in 1997, he became a partner in 2005. With more than 20 years of experience advising the wealth and asset management industry, he has worked in a number of disciplines, including strategy, business model transformation, transaction integration growth strategies, cost reduction, regulatory-driven business change and risk management.

Alex holds a BSc in Management from the University of Manchester and was appointed to the Board of the CFA Institute in 2018.

How Alex is building a better working world

“The financial services industry will experience significant change over the next few years as clients demand greater value for money, focus on sustainable finance, regulators focus on transparency and fairness, and the industry embraces digital transformation.

In consulting, we are building a better working world by transforming businesses through the power of people, technology and innovation. Our ambition is to become the world’s leading transformation consultants trusted to help EY clients generate long-term value.

Transformation realized is how EY teams help clients reframe their future through:
Humans@center
Technology@speed
Innovation@scale.”

Alex’s latest thinking

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