Commercial Transformation

In sector:consumer-and-retail-products

The EY Commercial Transformation offering can help your organization reignite growth while improving sales and marketing investments and returns, facilitated by growth strategies, advanced commercial analytics and differentiated capability deployment.

What EY can do for you

Commercial transformation solutions provide actionable strategy to grow your business, based on a holistic view of opportunities and challenges and a better definition of all of the go-to-market requirements.

We team with our supply network professionals to provide purposeful and coordinated execution of new go-to-market and route-to-market tactics and capabilities. We combine advanced analytics with on-the-ground industry experience in each market to provide growth strategies. 

Our latest thinking

Inside the life sciences CFO playbook

Jubilant Ingrevia’s CFO shares how the finance function uses data and AI to improve pricing, forecasting and decision-making in a regulated, tech-driven environment.

16m 23s

How intelligent order management can help companies stay competitive

Listen to our latest podcast on how intelligent order management powered by AI and automation boosts availability, cuts costs and builds competitive, future-ready supply chains.

8m 47s

Finance at the heart of retail transformation

Learn why finance transformation is essential to retail growth, how leading organizations drive finance transformation, and the future shaped by finance transformation.

18m 14s

How India GCCs are powering core industry processes in Retail and CPG sector

India’s GCCs are powering global Retail and CPG brands through AI, analytics, merchandizing, marketing, customer service and store operations transformation.

How intelligent order management strengthens consumer goods supply chains

AI-driven intelligent order management helps consumer goods companies boost availability, cut costs, and improve delivery accuracy amid complex, volatile supply chains.

How Agentic AI can transform industries by 2028

Agentic AI: Transforming industries by 2028 with autonomous decision-making, improved efficiency, and ethical frameworks. Learn how it’s reshaping businesses.

How much productivity can GenAI unlock in India? The AIdea of India 2025

Explore AIdea of India 2025 to find out how Gen AI is transforming industries, boosting productivity & reshaping India’s digital economy with innovation.

AIdea 2025 report - Industries in transformation: Retail, consumer, and e-commerce

GenAI is transforming India’s retail, consumer, and e-commerce sectors, driving 35%–37% productivity gains by 2030 through AI-powered growth & engagement.

AI at the helm; understanding marketing’s next frontier

Discover generative AI's transformative role in marketing, enhancing creativity and revolutionizing customer service in our latest podcast.

34m 10s

How India's consumer durables industry can foster global leadership by 2030

India’s consumer durables industry targets global leadership by 2030, powered by innovation, high quality, & strategic partnerships to expand market reach.


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