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Commercial Transformation
In sector:consumer-and-retail-products
The EY Commercial Transformation offering can help your organization reignite growth while improving sales and marketing investments and returns, facilitated by growth strategies, advanced commercial analytics and differentiated capability deployment.
What EY can do for you
Commercial transformation solutions provide actionable strategy to grow your business, based on a holistic view of opportunities and challenges and a better definition of all of the go-to-market requirements.
We team with our supply network professionals to provide purposeful and coordinated execution of new go-to-market and route-to-market tactics and capabilities. We combine advanced analytics with on-the-ground industry experience in each market to provide growth strategies.
Our latest thinking
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Explore AIdea of India 2025 to find out how Gen AI is transforming industries, boosting productivity & reshaping India’s digital economy with innovation.
AIdea 2025 report - Industries in transformation: Retail, consumer, and e-commerce
GenAI is transforming India’s retail, consumer, and e-commerce sectors, driving 35%–37% productivity gains by 2030 through AI-powered growth & engagement.
AI at the helm; understanding marketing’s next frontier
Discover generative AI's transformative role in marketing, enhancing creativity and revolutionizing customer service in our latest podcast.
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How India's consumer durables industry can foster global leadership by 2030
India’s consumer durables industry targets global leadership by 2030, powered by innovation, high quality, & strategic partnerships to expand market reach.