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Survey findings

GenAI adoption accelerates  speed, scale, and strategy shape India’s AI journey.

In brief

• 76% of the respondents in the EY India C-suite GenAI survey believe GenAI will have a significant business impact.
• While 23% are in early stage/have pilots, a large share of organizations (47%) have multiple use cases live in production.
• 91% reported that speed of deployment was the single biggest factor driving their buying decisions, reflecting the increasing impatience to get solutions into production.

The EY India C-suite GenAI survey in 2025 of over 200 Indian enterprise leaders reveals strong momentum in GenAI adoption across India. Compared to 2024, Indian organizations have clearly advanced in their GenAI journey.

Nearly half of Indian companies now run multiple live GenAI use cases

About 47% of organizations have multiple use cases live and 10% are scaling use cases across the business. Nearly half (47%) of survey respondents indicate that over 10% of their GenAI POCs have already moved into production.

AI’s impact on employment remains measured and sector specific; 64% of respondents report only selective displacement in outsourced and standardized functions, such as administrative operations, customer success, tele calling and back-office processes. Rather than shrinking internal teams, in many cases AI is redirecting enterprise spend toward automation and efficiency, signaling a structural shift in how work is organized. 

Agility in deployment is shaping enterprise GenAI decision-making

Top 3 factors driving the buy-vs-build decision in the context of GenAI and Agentic AI

Speed of deployment is emerging as the primary driver of GenAI adoption strategies. A striking 91% of the survey respondents rank fast implementation as the top priority in buy-vs-build decisions clear urgency to act.

Summary

GenAI’s impact on employment remains selective, primarily affecting standardized or outsourced roles, while enterprises redirect resources toward automation and efficiency, signaling a strategic shift in how work is organized in India.