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Successful AI adoption in India depends on scaling proven use cases and measuring real business impact.
In brief
- GenAI ROI spans five dimensions: time savings, productivity gains, cost reduction, revenue growth and strategic differentiation.
- Current cost savings come from smarter operations and efficient infrastructure spending.
For Indian enterprises, GenAI and Agentic AI is transitioning from hype to hard numbers, prompting a complete rethink of how return on investment (ROI) is measured. The question is no longer what AI can do, but how it delivers value across the business. Traditional ROI models focused narrowly on cost savings and efficiency; however, modern AI adoption demands a broader, multi-dimensional approach that evaluates impact across the entire enterprise.
The five dimensions of AI value
AI’s business value can be understood through five interlinked areas:
GenAI adoption can unlock a multi-dimensional value framework across the enterprise
Key takeaways for CXOs
To sustain GenAI ROI and Agentic AI ROI, leaders should adopt a disciplined framework centered on clarity of purpose, precision in measurement and discipline in scaling.
Summary
To rethink ROI in the age of GenAI and Agentic AI, enterprises must move beyond short-term efficiency gains toward measurable and scalable impact. True value lies in aligning AI initiatives with business strategy, quantifiable outcomes and disciplined scaling creating AI-native organizations built for long-term growth and differentiation.
How EY can help
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