Preeti Anand is a Partner at EY India and leads the Customer Service Transformation competence.
With over 20 years of experience in technology solution development, strategy consulting, and business transformation, she advises C-suite executives on driving tech-enabled transformative customer experiences.
Preeti specializes in helping organizations enhance their after-sales and service operations by optimizing customer journeys, redesigning operating models (including process and KPIs), and leveraging AI-driven automation.
She has driven programs that have delivered measurable outcomes in key business metrics such as cost to serve reduction, customer experience (CX) enhancement, and revenue growth (including Customer Lifetime Value).
Prior to EY, she has worked with global organizations such as Zinnov, Motorola, Dell EMC and Hewlett Packard.
She is an engineering graduate with an MBA from Lancaster University.
How Preeti is shaping the future with confidence
My purpose is to help organizations achieve sustainable growth by putting customers at the heart of their strategy. We seek to transform customer service into a strategic asset through AI-driven innovation and human connection, unlocking long-term success for businesses and exceptional experiences for customers.