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INSIGHTS
How marketers are moving from AI adoption to AI marketing maturity
Discover how AI is reshaping marketing in India through content, measurement, propensity modeling and connected customer and sales journeys.
INSIGHTS
India’s clean air agenda: From pollution control to better health
Explore how India can tackle air pollution through cleaner transport, emissions control, better monitoring and coordinated action for healthier communities.
INSIGHTS
The AI value realization gap in customer service
Discover how AI in customer service can help address customer experience, productivity and business value through data, governance and scalable models.
INSIGHTS
The next frontier of AI: Building autonomous enterprises
Discover how autonomous AI and AI agents can help enterprises through intelligent automation, trusted AI, data and smarter decision-making.
Trending now
How AI is rewriting the economics of IT services
Listen to the EY India Insights podcast on how AI is reshaping IT services economics, margins, cash flows and long-term value creation.
Rebalancing India’s trade deficits
Explore India’s trade balance, merchandise deficit, services surplus, BRICS+ trade and strategies to strengthen exports and external resilience.
How nuclear energy can support India’s clean energy transition
Listen to the podcast on how nuclear energy and SMRs can support India’s clean energy transition, energy security and decarbonization.
Featured case studies
AI-powered claims adjudication
Reimagining healthcare through AI-powered claims adjudication
Discover how the National Health Authority combines intelligent automation and human oversight to deliver faster, more consistent claims decisions.
Steel plant
How a steel unit transformed safety from compliance to culture
A multi-year journey reshaped organizational safety culture, leadership behaviors and risk management to deliver leading safety performance.
Maruti Suzuki
How Maruti Suzuki scaled AI powered talent assessment
Maruti Suzuki streamlined large‑scale talent assessment using AI, enabling faster, more consistent and future‑ready people decisions.
Ford
How Ford is advancing accounts receivable operations through AI
Ford is driving its digital and AI-led transformation of accounts receivable by automating invoice matching and dealer communications.
Pernod Ricard India (PRI)
How Pernod Ricard India’s Finance CoE became future-ready for growth
Centralizing 40+ finance units, Pernod Ricard India embraced digital, efficient, and future-ready finance operations.
Alliances
How Tata Steel became a leader in risk management in the steel sector
Proactive risk mitigation has helped the steel giant advance its ambition of becoming a globally respected organization built on transparency.
Explore insights and services for your C-suite role
We know the imperatives of transformation and sustainable growth place varying demands on leaders across the C-suite, so we’ve curated our most actionable insights and relevant services for each leadership role.
Our latest thinking
How AI can scale public sector banks for a US$32 trillion India
Discover how AI-powered banking can accelerate public sector bank transformation and help PSBs drive growth, productivity and inclusion.
How resilience and reinvention are reshaping Indian banking
Discover how India’s financial services sector is driving growth through AI, collaborative financing, MSME lending and resilience.
Powering growth in India’s evolving energy ecosystem
Explore how India’s energy transition can align core and clean energy with digital technology to advance energy security, resilience and sustainable growth.
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