EY Work Reimagined Survey 2024 - GenAI adoption at work

EY survey reveals huge uptick in GenAI adoption at work, correlates with ‘talent health’ and competitive gains

•   Workforce GenAI use has surged to 75%, up from 22% in 2023, according to the survey.
•   Employee quit intent rising: up 4% year-on-year despite economic uncertainty.
•   Rewards gap: employers prioritize health and wellbeing, employees want enhancements around bonus and incentives.

Use of generative AI (GenAI) in the workplace has significantly increased, rising exponentially from 22% in 2023 to 75% today, and with the highest usage attributed to the tech (90%) and lowest to the government and public sectors (60%). This is according to the EY 2024 Work Reimagined Survey, which surveyed 17,350 employees and 1,595 employers across 23 countries and 27 industry sectors across the globe. The survey explores how a reset in the tech landscape and a dynamic talent market may create a unique opportunity for employers to achieve superior business outcomes. 

More than a third of employee respondents record net positive scores in relation to the impact of GenAI usage on improved productivity (37%) and on the ability to focus on high-value work (36%). The survey also finds that GenAI adoption correlates with skill-building proficiency; 58% of employees who use GenAI say their organization’s development and training programs are “Above Average” or “Excellent”.

The survey also reveals the need to ensure consistent generational adoption of tools and skills around GenAI. While nearly a quarter (23%) of all employees surveyed cite extensive use of the technology, the discrepancy between millennials’ usage (27%) and baby boomers’ usage (7%) is stark.

More broadly, the survey indicates that work is increasingly disconnected from old ideas of career and workplaces. It found that while employees may be motivated and willing to promote their employers, they are finding new opportunities for increased total pay (81%), better wellbeing and career (79%), leadership quality (76%) and remote work (75%). Talent health and flow (retention and attraction) is foundational and the survey points to the imperative for employers to measure it to enable aligned strategies for culture, total rewards and learning, in order to achieve key business outcomes.

Quit intent is rising, particularly among Gen Z and millennials

Employees continue to be emboldened by their generational views and options in the labor market, according to the survey. Thirty-eight percent of all employee respondents state they are likely to consider quitting their jobs within the next 12 months, of whom 26% indicate that they wish to remain in their current sector and 25% say they are looking to move into a different sector. This sentiment is particularly strong among millennials, with 40% looking to leave compared to 23% of baby boomers. Gen Z and millennials are 1.8 times more likely to quit than baby boomers, and men are 1.2 times more likely to quit than women.  

Overall, employee quit intent has increased 4% year-on-year, according to the survey, despite economic uncertainty, and 37% say it is likely they will change their primary work locations within the next year.

Most organizations have not achieved a “Talent Advantage”

The survey points to the imperative for organizations to reach a “Talent Advantage”, measured against five dimensions: “Talent health and flow”, “Work technology and GenAI”; “Total rewards priorities”; “Learning, skills and career pathways”; and “Culture and workplaces”. Organizations with a Talent Advantaged people function are nearly seven times more likely to say productivity has improved significantly in the past two years, and approximately six times more likely to say they are overperforming significantly in the current economic conditions. However, nearly 70% of employer respondents are yet to achieve it.

Panayiotis Thrasyvoulou, Partner and Head of People Consulting Services & Immigration Services at EY Cyprus, commented on the Work Reimagined Survey 2024: ‘The rapid adoption of GenAI by organizations, as well as the increasing resignation intention of Gen Z and Millennials are factors that are dramatically reshaping the work landscape worldwide, with the developments inevitably affecting our country as well. What is required from employers is to succeed in attracting and retaining talent in their own organizations. Companies that adapt to the new employment data, focus on favorable working conditions, as well as the flexibility of remote work and higher salaries and incentives, will succeed in becoming top talent destinations with significant benefits to their productivity and development.’

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About the EY 2024 Work Reimagined Survey

In August 2024, the global EY organization conducted the fifth installment of the Work Reimagined Survey to better understand the continued changes in global talent dynamics, working patterns, and the balance of power between employers and employees.

The research included a survey of 17,350 employees a survey of 1,595 employers from organizations with 500 or more global employees. Respondents represented 27 sectors and 23 countries covering the Americas, Asia-Pacific, and EMEIA (Europe, the Middle East, India and Africa).

For a CPE accredited results webcast featuring three client stories exploring how they reimagined work on 29 October 2024, please register here.