Traditional FSI is racing to seek inspiration from the cloud and data innovation to transform business. Ironically, the opportunity is how to leverage a wealth of structured data to transform business.

Woon Sun Chong

Partner, Financial Services Business Consulting, EY Advisory Services Limited

Passionate about elevating the Finance function to increase its value to the enterprise. Ambitious to make the Finance and accounting space exciting. Driver of transformation and innovation.

Areas of focus

Woon Sun is a partner of EY member firm at Hong Kong, leading the Banking and Capital Markets – Finance practice. He has over two decades of experience driving change agendas for Financial Institutions - both as a consultant and a transformation leader in major Global and Asian Banks.

He has a track record of being a solution designer and implementor. He has successfully delivered complex global programs for some of the largest FSI and has been developing industry-leading innovation for FSI.

Woon Sun has a rare combination of competency being a technologist as well as being a CPA.

How Woon Sun is building a better working world

“Financial institutions are facing unprecedented challenges such as from new competition, increased regulatory obligations and operational efficiency challenges built up over years.

EY teams can help overcome these challenges to create a better FS world for our people, customers, and stakeholders so that they can continue being the engine of growth and societal progress.

Besides innovation with technology and process improvements, I seek to break cultural, race, and gender boundaries in building such an improved FS world.”

Woon Sun's latest thinking

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