The widening omnichannel spectrum lets consumers tell us what they need and want, providing unique opportunities for interpreting their perceptions and behaviors.

John Dubois

EY Consumer Data & Analytics Leader

Entrepreneur. Consultant. Mentor. Puts clients and colleagues first, knowing the financial results will follow.

Areas of focus

John serves as the EY Consumer Data & Analytics Leader; EY Americas Customer & Growth Co-leader. In these roles, he supports clients’ move toward consumer centricity by providing strategic guidance and outside-the-box thinking around the applicability of the ever-growing voice of consumer with the goal of creating value across all the channels that make up the brand experience.

Prior to joining EY, John had been in the startup world for 25 years. Most recently, he had founded an award-winning SaaS platform that invented AI techniques to generate consumer demand insights for agencies, consultancies, consumer packaged goods and retailers to help them solve consumer-facing sales, merchandizing, marketing and innovation challenges.

Before that venture, John founded several software services firms where he built large, custom, e-commerce, analytics, IoT and mobile solutions for many Fortune 500 companies.

John has a BS in Mechanical Engineering from The University of Texas at Austin.

How John is building a better working world

In nearly three decades of technology-related roles, John has been fortunate to coach team members, mentor aspiring executives, create career transparency for co-workers and contribute to some inspiring customer solutions.

In that time, John has adopted the philosophy that great ideas can come from anywhere in a group. So, as leaders, we should encourage ideation and create a safe environment where those ideas will be evaluated on merit.

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