I’m deeply curious about the trends and technologies that shape business, and my team’s culture of curiosity helps us look around corners for clients and provide extraordinary service.

Hala Martin

San Francisco Office Managing Partner, Ernst & Young LLP

People-focused leader. Endlessly curious. Trusted advisor. Builder of effective teams. Devoted mentor. Passionate about building authentic relationships.

Areas of focus

As San Francisco Office Managing Partner, Hala cultivates high performing teams, develops talented leaders and works alongside her peers to bring the full power of EY to clients. She draws on her deep familiarity with the Bay Area business community to excel in her role, and her vast technical knowledge helps her clients achieve consistent success. Additionally, her intellectual curiosity helps Hala and her teams serve as valuable advisors for companies using artificial intelligence (AI) and other emerging technologies.

Hala is also an Assurance Partner with a wealth of experience serving public and private companies, including large multinationals and high growth, venture-backed startups. She has deep interest in the technology and fintech sectors. She advises on revenue recognition, equity accounting, business combinations, financial instruments, internal controls, SEC reporting matters and IPO readiness, and has extensive experience in public equity and debt offerings.

How Hala is shaping the future with confidence

Hala builds future-ready teams by sharing knowledge and asking insightful questions that deepen understanding, strengthen relationships and create clarity in complex moments. Her assurance knowledge and fluency in emerging technologies provides steady guidance during IPOs and other crucial inflection points for businesses. Her ability to translate complexity into confidence helps organizations make informed decisions with conviction. Across every interaction, Hala leads with warmth, intentionality and a genuine desire to elevate others, creating an environment where people feel confident about their future and ready to succeed amidst any changes or challenges that may come.

Hala's latest thinking

    Contact Hala