What is now proved was once only imagined.

Aparajita Gupta

Experience Manager at EY wavespace™ EMEIA

Experience design strategist. Expert facilitator. Cooking enthusiast.

Areas of focus

Apa is an experience manager at EY wavespace EMEIA, focused on catalyzing the wavespace network across EMEIA.

She started her career in 2017 in the Strategy and Transactions practice in Ernst and Young GmbH, Wirtschaftsprüfungsgesellschaft, focused on carve-out and integration deals.

Apa quickly found her passion for innovation methods, earning her a Platinum Badge in Design Thinking and facilitating her transition to wavespace GSA as an experience designer and facilitator in 2020. At wavespace, she has led and delivered several experiences with large global clients to support their transformation journeys. She transitioned to the EMEIA center of excellence in 2021.

Apa holds a double master’s degree in Innovation Management with distinctions from the London School of Economics and CEMS – Global Alliance in Management Education.

How Aparajita is building a better working world

"I believe that client-centered design should be the center of everything we do.

In wavespace, I use disciplines, such as design thinking, UX and UI design, agile, and psychology, to design experiences that help clients answer their key business challenges by inspiring human ingenuity and fostering creativity.

The value in my work comes from understanding and translating client needs and leveraging observational methods and intuition to develop meaningful experiences for EY clients."

Aparajita's latest thinking

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