Innovation is rarely about products and solutions, it happens when we intercept people, ideas and technology, and unlock their value together.

Pedro Custódio

EY wavespace™ Kuala Lumpur Leader; Associate Partner, Design and Innovation, Ernst & Young Consulting Sdn Bhd

Technology-driven transformative leader. Designing tomorrow’s solutions.

Areas of focus

Pedro Custódio is the EY wavespace™ Leader for Kuala Lumpur, Malaysia. He has over 25 years of experience as a technologist. He works as a digital change agent on the intersection of digital, design and Innovation. His work has helped start-ups and thousands of employees and organizations reimagine, redesign, and rebuild structures and processes for newer opportunities. 

Pedro has contributed to organizations in different industries in Europe, the Middle East and Southeast Asia.  He’s driven to build and establish design and innovation practices by setting up and training teams to help improve social and human life aspects through technology and innovation.

Prior to joining the EY organization, Pedro has helped ideate and launch ventures through a unique accelerator program. He has an MBA in Marketing and Entrepreneurship from Hult Business School, USA.

How Pedro is building a better working world

"I am a Portuguese and I have lived across many countries in Europe, the Middle East, and more recently, Southeast Asia. In my capacity as a technologist for over two decades, I have helped start-ups and large corporations realize their full potential by facilitating, educating and accelerating the concept of digital experience. The most gratifying aspect of my job is the opportunity I get to help companies grow while improving social and human life."

Pedro's latest thinking

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