I’m about helping others summon the courage to realize their full potential – whether that’s the people on my extended teams or the founders we support through EY Entrepreneurial Winning Women™.

Lisa Schiffman

Director, Brand, Marketing and Communications, Ernst & Young LLP; EY Entrepreneurial Winning Women™ Program Founder

Strategic marketing and communications leader. Passionate advocate for entrepreneurs and gender parity.

Areas of focus

With more than 20 years with EY in strategic marketing leadership roles, Lisa is known for creating and championing high-impact programs that inspire, engage and inform. She is a visible, passionate advocate for inclusivity and the advancement of women.

Her work includes the creation of the EY Entrepreneurial Winning Women program and the formulation of the EY accelerator - Women. Fast forward program. She is the ongoing marketing direction for Americas EY Private, Entrepreneur Of The Year™ and the Strategic Growth Forum™ US and support for International Women’s Day. 

In between two stints at EY, Lisa held partner management and services sales roles at SAP. She started her career as a professional journalist.

Lisa serves on the advisory boards of the Center for Women’s Entrepreneurial Leadership at Babson College and the Women Presidents Organization. She holds a BA from the University of Rochester.

How Lisa is building a better working world

“The ripple effect of supporting women founders is endless.

With their own gumption and support from the Winning Women program, women entrepreneurs have learned not to set artificial limits on what’s possible. Instead, they are thinking big, pushing through and forging ahead, believing in the potential of their ideas and sticking with them until they secure the resources they need to make a market. Community amplifies their successes while encouraging more potential women founders to launch. It reinforces lessons learned while reducing the cost of failure in both time and treasure.

Through their success these women entrepreneurs create lasting legacies of growth, increased prosperity and stronger communities throughout the world.

With this program we are changing people’s lives. It is a privilege to serve these entrepreneurs and a wonder to see what they accomplish.”

Lisa’s latest thinking