Cat Haines

Partner, Financial Services Business Transformation, Ernst & Young LLP

Building high-performing teams to solve complex challenges around transforming customer experience. Helping clients navigate increasing complexity and competition. Fitness enthusiast. Keen cyclist.

Areas of focus

Cat is a partner, Ernst & Young LLP within UK Financial Services practice leading our Customer-focused Business Design team. Before joining the UK team, Cat led the Asia-Pacific Financial Services Customer Engagement team in Australia.

Cat has over 20 years’ Global consulting and industry experience in financial services, telco, and government sectors with a focus on using customer data to generate insights.

How Cat is building a better working world

“I am building a better working world by leading diverse teams helping clients provide better products and services for all their customers. I am a passionate advocate of equality and inclusiveness, making sure that all our voices are heard as we create the best customer experiences by bringing different perspectives and innovate thinking to each challenge.”

Cat’s latest thinking

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