Digital disruption is changing how EY teams sell and service clients across the board. Clients’ expectations are rising, B2B and B2C boundaries are blurred, transparency is expected and differentiation is difficult.

Brian P Goonan

EY Americas Business Consulting Sales and Service Leader

An accomplished management consulting executive with 18 years’ experience in developing and assist in implementing strategic initiatives at Fortune 1000 firms.

Areas of focus

Brian currently serves as the EY Americas Principal in Business Consulting – Sales and Service.

His scope of work includes aligning senior executives and driving multi-year transformation engagements across functional teams including sales, service, product development and marketing.

Focused on sales strategy and effectiveness, Brian works with organizations to improve the effectiveness of their sales force through the analysis of sale performance, sales coaching and mentoring, account coverage, social selling, organizational design and roles and responsibilities.

He has worked across multiple industries such as diversified manufacturing, agriculture, business services, utilities, media, technology and telecom.

Brian holds an MBA in Finance, Management, Strategy and Organizational Behaviour from Kellogg School of Management, Illinois.

How Brian is building a better working world

“When working with industrial and technology clients, I focus on building trusted relationships with their customers through better sales and service experiences. While digital technologies can enable these relationships, at the end of the day, people interact with people they trust. Trust entails anticipating your customers’ needs, configuring solutions to meet those needs and supporting those solutions with the appropriate service experience possible.”

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