Flock Of Sheep Graze In The Meadow in Groznyy, Russia

How furry packaging can protect the environment

In this episode of The Better Heroes podcast, host Matt C. Smith talks to Joanne Howarth about providing a furry alternative (wool) to non-biodegradable, toxic styrofoam packaging.

What is polystyrene? Why is it so bad for the environment? Is there an alternative we could use for packaging and cold storage?

Today’s Better Hero is Joanne Howarth, Founder and CEO of Planet Protector Packaging. Joanne’s goal is to provide a furry alternative (wool) to non-biodegradable, toxic styrofoam packaging.

Learn more about Joanne and Planet Protector Packaging here.

Key takeaways: 

  • Through the EY Ripples program, EY people are devoting their time to SDG-focused projects. The program brings together the combined skills, knowledge and experience of the global EY network in pursuit of one shared vision: to positively impact one billion lives by 2030.
  • Planet Protection Packaging has developed a nature-positive packaging product from a waste stream that ties into the concept of circular economy.
  • Through the EY Ripples program, EY teams collaborate with social entrepreneurs to help reduce carbon emissions.

You can also listen to this podcast via other platforms including Apple and Spotify.

For your convenience, full text transcript of this podcast is also available.

Matt C Smith

Professional MC, Broadcaster & Host, The Lunicorn


Episode 10


35m 35s