How to overcome the resistance that awaits new ideas

Jeff interviews David Schonthal, Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas.

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This episode is about the friction we face as innovators. Jeff is joined by David Schonthal, Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. Jeff and David discuss the headwinds that stand in the way of innovation; the four frictions that, unless overcome, will prevent new ideas from succeeding. We’re hard-wired as humans to focus on new product features and functions. While important, Jeff and David had a rich conversation about the inevitable friction and resistance that innovators inevitably face when designing and bringing new ideas to market. We all face friction; David offers a creative roadmap to get past it.

For your convenience, full text transcript of this podcast is also available.


Podcast

Episode 2

Duration

1h 11m 14s