Mature woman preparing earthenware

Why local artisans are vital to our supply chain

In this episode of the Better Heroes podcast series, host Matt C. Smith talks to Neelam Chhiber about supporting local artisans.

What makes a product economically and environmentally sustainable? What is a regenerative economy? What role do local artisans play in regenerative economies? How can we ensure local artisans are compensated fairly for their labor? We’ll unpack all those questions and more in this episode.

Today’s Better Hero is Neelam Chhiber, Co-Founder and Managing Trustee at Industree Foundation and Co-Founder and Managing Director at Mother Earth. Her goal is to support local artisans in achieving economic prosperity for themselves, their families, and their communities.

Learn more about Industree and Neelam Chhiber here.

Key takeaways: 

  • Industree Foundation works to enable local communities by forming collectives that aggregate and consolidate artisan producers to engage with large businesses to bring sustainable products to consumers.
  • EY professionals work with impact entrepreneurs in-person or virtually, offering support to help improve their businesses’ resilience, productivity and capacity to scale sustainably.
  • Through the EY Ripples program, EY people are devoting their time to SDG-focused projects. The program brings together the combined skills, knowledge and experience of the global EY network in pursuit of one shared vision: to positively impact one billion lives by 2030.

You can also listen to this podcast via other platforms including Apple and Spotify.

For your convenience, full text transcript of this podcast is also available. 


Photgraphic portrait of Matt C Smith

Matt C Smith
Professional MC, Broadcaster & Host,
The Lunicorn

Photgraphic portrait of Neelam Chhiber

Matt C Smith
Professional MC,
Broadcaster & Host,
The Lunicorn


Episode 6


36m 50s