Analytics are foundational to the firm’s customer growth strategies. They enable segmentation, predictive modelling, and campaign optimization, providing actionable insights for decision-making. Real-time dashboards and unified data platforms help monitor performance, identify growth opportunities, and personalize customer journeys. Advanced analytics also support media mix modelling, lead scoring, and measurement of marketing ROI, making strategies both effective and adaptable.How can automation enhance marketing and sales effectiveness?
Automation streamlines workflows, reduces manual effort, and enables scalable, personalized engagement. EY leverages marketing automation platforms and other proprietary assets/accelerators to optimise campaign execution, lead management, and customer communications. Automated processes in sales and marketing improve speed, accuracy, and compliance, freeing teams to focus on strategic activities and driving measurable improvements in conversion rates, customer satisfaction, and revenue growth.