Product and Service Innovation

The EY Studio+ approach to product and service innovation helps you accelerate the innovation of your product or service portfolio and create new customer value propositions that help you move toward a sustainable future.

Adaptive product and service portfolio

Conduct continuous assessments to align offerings with evolving customer needs and market opportunities.

Sustainable innovation

Develop innovative business models and collaborations that drive growth while supporting a sustainable future.

Reduced innovation risk exposure

Integrate design, data and engineering with risk insights to deliver viable, customer-centric solutions efficiently.


Your business challenge

In this rapidly changing world, companies need to reimagine growth both inside and outside their traditional capabilities. The need to develop more innovative business models, solutions and collaborations to maximize present and future talent, and markets and customers have forced organizations to ask the following questions:

  • Is our product or service portfolio right for our customers’ needs today and in the future?

  • How can we innovate our offerings to remain competitive?

  • How can we combine our goals with the goals of a sustainable future? 

  • How can we resolve our current product or service portfolio that is underdelivering?

  • How can we structure and organize for innovation?

  • How can we decrease risk across our portfolio developments and innovation process?


Our latest thinking

Inside the life sciences CFO playbook

Jubilant Ingrevia’s CFO shares how the finance function uses data and AI to improve pricing, forecasting and decision-making in a regulated, tech-driven environment.

16m 23s

Finance at the heart of retail transformation

Learn why finance transformation is essential to retail growth, how leading organizations drive finance transformation, and the future shaped by finance transformation.

18m 14s

How Indian CEOs are balancing optimism, transformation and resilience

Indian CEOs prioritize AI, talent retention, and transformation in 2025: 88% optimistic about business prospects, focusing on customer engagement and innovation. Learn more.


Solution features and functionality

EY Studio+ teams can help improve your organization’s method to innovation by balancing bold future-back thinking with techniques that reduce risk through the new product development lifecycle. The Product and Service Innovation delivery approach is spread across three phases:



Why EY Studio+

The EY Studio+ approach to product and service innovation can help you develop an actionable strategy to grow your business, and design products and services that satisfy emerging needs and address the challenges for a sustainable future.

Alliance relationships

The alliances and ecosystem relationships with the following companies help us deliver high-impact product and service innovation: Adobe, BluePrism, Microsoft, Pegasystems, P&G, SAP and ServiceNow.

Adobe Logo
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Microsoft Logo
Pega Logo
P&g logo
SAP logo
Servicenow logo

Ready to shape your products and services together?
World-class product and service design and engineering teams at EY Studio+ are all in.