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How to navigate anti-greenwashing rules
In this webcast, panelists discuss upcoming EU anti-greenwashing rules, risks, potential implications and actions for companies.
The European Union (EU) is pushing forward with new rules to address greenwashing and empower consumers in the green transition, with the EU Green Claims Directive and Empowering Consumers Directive.
The new rules will impact all companies selling and marketing products and services to consumers in the EU and will mandate substantiation of sustainability-related claims and labels.
- Are you aware of new anti-greenwashing rules and what they might mean for your business?
- How are you keeping on top of sustainability-related communications made by the business?
- Are your policies and processes up to the task of identifying, evaluating and managing risks related to green marketing and claims?
- How can technology like generative AI (GenAI) support risk identification and management, and on-going monitoring?
Topics discussed include:
- Global regulatory context of greenwashing
- Overview of EU regulations: requirements, timeline and non-compliance risks
- Perspectives on how companies are faring
- Proactive approaches to address greenwashing risks
- How EY teams can help