Ros Barr
Blockchains will find new applications where they are coupled with artificial intelligence, robotic process automation, machine learning and the Internet of Things.

Ros P. D. Barr

EY Global Indirect Tax Knowledge Leader

Seeking to communicate information, insights and knowledge about indirect taxes in a direct and innovative way.

Areas of focus Innovation Blockchain Tax
Office London

Ros leads EY’s Global Indirect Tax Knowledge team, which is responsible for the indirect tax knowledge databases, newsletters and resources used by EY professionals around the globe.

She creates indirect tax thought leadership in the form of publications, news alerts, guides, webcasts and client events. Recent projects include the Worldwide VAT, GST and Sales Tax Guide, Managing indirect tax refunds and the Worldwide Indirect Tax Developments Map.

In her career, Ros has worked as an indirect tax professional in the UK, Italy, the Netherlands and the US. She currently participates in a number of initiatives across the organization, including EY Digital Tax network, Tax Knowledge network, Global Thought Leadership Steering Group and Blockchain Tax Committee.

Ros earned a BA (Hons) degree in English Language and Literature from the University of Newcastle.

How Ros is building a better working world

“I am building a better working world by providing key information and insights about indirect taxes around the world. Thought leadership reports, such as Managing indirect tax evolution, and publications, such as the annual Worldwide VAT, GST and Sakes Tax Guide, help EY clients to comply with their obligations, avoid risks and identify opportunities to operate more effectively. The databases and knowledge resources managed by my teams are also invaluable to the indirect tax EY professionals across the globe, as they increasingly need to consider the interaction of different countries’ rules and requirements in advising EY clients.

I also believe in helping the next generation reach their full potential. I am proud to participate as a mentor in the Smart Futures program in the UK, which provides paid work opportunities and mentoring for students in their final year of high school. ”

Contact Ros