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EY at Cannes Lions International Festival of Creativity 2025
In Cannes, we’re exploring how CMOs, marketers, designers and creative thinkers build experiences that move people and shape markets.
Powering next-gen services with AI in regulated industries
Produced by MIT Technology Review and released at Cannes, this report highlights the importance of keeping humans at the center in the era of agentic AI.
The team
Pierre Beaufils
EY Global Business Consulting and Business Transformation Leader, EY Studio+ Americas Leader
John Rudaizky
EY Global Chief Brand & Marketing Officer; Partner, EY Global Limited
Helen Bentley
EY Studio+ Global Digital Strategy, Innovation and Experience Leader
Laurence Buchanan
EY Studio+ Global Leader
Peter Neufeld
EY Studio+ EMEIA Financial Services Digital Customer Experience Leader
Fabio Dotti
EY EMEIA Business Transformation Leader
Nuno Leal
EY Studio+ Americas Marketing Practice Leader