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Recent Searches
How do you engage connected consumers who crave simplicity and choice?
In this webcast, EY Telecom and Media & Entertainment leaders explore how connected consumers’ criteria for buying and retaining different services are continuing to evolve and expand at pace.
Get ready for an engaging deep dive into the EY Decoding the Digital Home survey, which examines changing consumer behavior and attitudes involving connectivity and content products and services.
With insights based on an online survey of 20,500 households in Australia, Austria, Canada, France, Germany, Italy, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, the UK and the US, the latest findings focus on topics such as the impact of the geopolitical environment on customer attitudes, the complexion of switching and loyalty — alongside changing customer experiences, including the multi-faceted role played by AI in the customer journey.
Learning outcomes
Learn more about the key themes explored in the latest edition of Decoding the Digital Home:
- Changing demand dynamics in the digital home
- Connectivity in focus: loyalty reconsidered
- Disruptive horizons: the role of satellite and FWA
- Broadband bundles: improving aggregation
- Streaming in focus: redefining the subscriber
- Content platform preferences and premium levers
- Infusing AI into the customer journey
- Shifting digital home segments
To sustain and grow their share of customers’ spending, providers must stay abreast of these developments – and undertake focused action to provide the confidence and clarity that consumers are seeking in the services they choose to buy.