Can a third-country CASP do reverse solicitation?
MiCAR provides for an exemption of the authorization requirement for third-country firms when a client established or situated in the EU initiates at his/her own exclusive initiative the provision of a crypto-asset service or activity. In this sense, ESMA has clarified when third-country firms are allowed to benefit from this exemption.
ESMA affirms that the solicitation of clients by third-country firms should be understood broadly2 (i.e., it must include the promotion, advertisement or offer of crypto-asset services or activities by any means including, internet commercials, brochures, phone calls, etc.). A third-country firm will also be considered as the person soliciting the client when the solicitation is carried out by another person/entity acting on behalf of the firm (e.g., influencers, other firms) or having close links to it.
In the case of a person/entity authorized in the EU soliciting clients on behalf of a third-country firm, the latter would still be breaching MiCAR even if it is part of the same group of the authorized entity. The idea is that a company is not allowed to use/benefit from the authorization of another company.
MiCAR, however, allows third-country firms to market crypto-assets/crypto-asset services or activities to clients as long as the crypto-assets or crypto-asset services or activities:
- Are of the same type3 as those the client acquired at his/her own exclusive initiative and
- Are offered in the context of the original transaction4
In addition, on 2 February 2024, ESMA published some FAQs providing clarifications on inducements and passporting rights under MiCAR.
- Inducements: CASPs are prohibited from receiving remuneration, discount or non-monetary benefit in return for routing orders received from clients when receiving and transmitting orders on behalf of clients as well as when executing orders on behalf of clients.
- Passporting rights for entities benefitting from grandfathering: Entities benefitting from grandfathering do not benefit from an EU passport. They may provide cross-border services/activities only if the entity complies with the relevant legislation applicable in both the home and host Member States. In addition, if grandfathering is not (or no longer) applicable in a Member State, these entities, which are benefitting from grandfathering, are prohibited from providing cross-border activities/services in the aforementioned State.
It is worth noting that if an entity offering crypto services was not providing such services (or did not exist as a legal entity) under any applicable laws before 30 December 2024, it will not benefit from grandfathering, and will therefore have to apply for authorization under MiCAR.