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How to navigate integrity challenges in Southeast Asia

Southeast Asian organizations must address significant ethical risks despite making improvements in compliance.


In brief

  • Ethical risks continue to pose a threat to business stability in Southeast Asia.  
  • These risks revolve around areas like the lack of a strong integrity culture, third-party risks and weak whistleblower systems. 
  • Organizations need to address key areas, such as leadership accountability, third-party governance and integration of ESG values into core operations.

As Southeast Asian economies grow rapidly, ethical risks continue to pose a threat to business stability. While the overall integrity climate has improved globally, significant headwinds remain in Southeast Asia — from leadership integrity gaps and corporate misconduct to ineffective whistleblower protections.

The EY Global Integrity Report 2024 sheds light on these pressing issues. Surveying over 5,500 board members, managers and employees across the globe, it provides a comprehensive analysis of current corporate integrity challenges and insights for businesses to strengthen their ethical frameworks.

Absence of strong integrity culture

The survey found that Southeast Asia has made some improvements in compliance, with 71% of respondents reporting enhanced integrity standards. This figure surpasses the global average of 49%, demonstrating the region’s response to increasing regulatory demands, including Malaysia’s Anti-Corruption Commission Act as well as Indonesia’s Anti-Corruption Law and Corporate Criminal Liability code that will be effective in 2026.

 

Yet, 44% of Southeast Asian respondents believe unethical behavior is tolerated by senior management, compared with 31% globally. Tolerance of such behavior not only erodes trust but also impacts the long-term viability of the business. This reveals a “say-do” gap, where the leadership’s actions do not align with its ethical statements. This suggests that while compliance frameworks in the region are improving, many organizations remain focused on compliance on paper — implementing policies without embedding them into the corporate culture.

The survey found that organizations with a strong integrity culture build trust with stakeholders and attract more investments. Those with governance issues, on the other hand, face increased scrutiny and reputational risks. Driving a robust integrity culture requires going beyond a rules-driven environment to reinforce leadership accountability and ethical decision-making across organizational ranks.

Organizations with a strong integrity culture build trust with stakeholders and attract more investments, while those with governance issues face more scrutiny and reputational risks.

Persistent concern over third-party risks

Third-party risks remain a significant challenge in Southeast Asia: 84% of integrity incidents in the region over the last two years involve third-party relationships. Alarmingly, 20% of respondents would overlook unethical behavior by third parties if requested by their managers, directors or investors, and 21% would do so if it positively impacts their career progression or financial compensation. This data point remains consistent with the prior survey results in 2022, signaling that companies need to strengthen governance frameworks for third-party relationships. 

In Southeast Asia, organizations have incurred multimillion-dollar fines in the recent past for fraud and corruption violations that involved their third parties acting for them and on their behalf, among other offences. Therefore, implementing robust due diligence processes is crucial so that external partners adhere to the same ethical standards as internal employees.

Stronger whistleblower protections needed

Southeast Asia lags behind in protecting whistleblowers. Nearly two-thirds of respondents in the region feel pressured not to report misconduct, compared with 54% globally. Moreover, 44% do not believe their concerns would be addressed if they report unethical behavior. Notably, half of the senior management and board members also report feeling pressured not to report misconduct. 
 

These findings point to significant room for improvement in whistleblower systems across the region. Organizations must urgently address these gaps by implementing confidential and transparent reporting channels that protect employees from retaliation. A strong whistleblower program not only helps detect and remediate issues faster and at lower costs but also reduces the risk of regulatory penalties and reputational damage.

Ethical risks from artificial intelligence (AI) adoption

 

AI adoption in Southeast Asia is increasing: 37% of organizations are already using AI tools while another 51% are exploring how AI-enabled tools may benefit them. As they increasingly leverage AI, businesses in the region are establishing the necessary governance frameworks to manage risks such as data privacy and algorithmic bias. 

 

However, AI governance remains a challenge. The region’s relatively underdeveloped structures leave businesses exposed to the risk of unintended ethical violations. Without clear AI governance, businesses risk infringing data privacy and perpetuating biases in decision-making. 

 

Setting up cross-functional AI governance teams and implementing comprehensive AI guidelines, such as those based on the OECD AI Principles, as well as addressing data privacy, fairness and transparency issues are essential to mitigate these risks.

ESG: external pressures still dominate

Environmental, social and governance (ESG) considerations continue to gain momentum, but businesses in Southeast Asia are largely driven by regulatory requirements rather than internal reform. Almost 64% of respondents indicate that their ESG-related policies are compliance-driven, similar to the findings from 2022. 

To help realize long-term sustainability, organizations must go beyond compliance and embed ESG values into their core business strategies, linking initiatives to profitability, risk management and stakeholder trust. Integrating ESG initiatives into everyday decision-making processes is crucial, as is aligning employees at all levels with the organization’s sustainability goals.

Key recommendations

To strengthen their integrity frameworks and mitigate ethical risks, organizations in Southeast Asia should focus on the following areas.

1. Leadership accountability

Close the “say-do” gap by ensuring that senior leaders act as a role model for ethical behavior, hold themselves accountable for any lapses and invest in programs that foster a strong culture of integrity across the organization.

2. Third-party governance

Strengthen oversight of third-party relationships by conducting thorough due diligence to ensure external partners uphold the same ethical standards as internal employees.

3. Whistleblower and accused protections

Implement trusted and transparent whistleblower systems that enable employees to report misconduct confidentially and without fear of retaliation. At the same time, establish independent and robust investigation protocols to ensure that individuals alleged of misconduct are treated fairly and protected from false or malicious allegations. Therefore, a disciplinary policy that is clearly communicated and enforced by the leadership will help uphold fairness for all parties. Strong confidentiality safeguards and clear reporting channels will foster a culture of integrity, trust and accountability.

4. AI governance

Develop robust governance frameworks to manage the ethical risks associated with AI, including data privacy and algorithmic bias. Establishing clear guidelines will help businesses navigate AI responsibly.

5. ESG integration

Move beyond regulation-driven ESG initiatives and incorporate sustainability and governance values into the organization’s core operations. Embedding ESG principles into decision-making processes will drive long-term growth and competitiveness.

Strong governance and ethical behavior not only protect organizations from legal and reputational risks but also foster sustainable growth in an increasingly competitive environment. By addressing the critical areas above, Southeast Asian organizations can strengthen their integrity frameworks, reduce corruption risks and position themselves as ethical torchbearers in the marketplace.

This article was coauthored with Philipp Kloeber, Director, Forensic & Integrity Services, Ernst & Young Advisory Pte. Ltd. It was first published in the Chartered Accountants Lab of the Institute of Singapore Chartered Accountants on 1 April 2025.

Summary

The EY Global Integrity Report 2024 reveals that while Southeast Asia has made improvements in compliance, significant ethical risks persist. To enhance integrity frameworks and mitigate ethical risks, organizations must prioritize leadership accountability, strengthen third-party oversight, improve whistleblower systems, develop robust AI governance frameworks and integrate ESG values into core operations for sustainable growth.

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