Transformative Strategy and Transactions

At EY-Parthenon, we’ve reimagined strategic consulting. We’re helping CEOs, boards and business leaders around the world improve profitability, unlock growth and create real-world value.



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Featured case studies


Featured Thailand press releases

EY CFO Forum 2026 unveils “The Reset Advantage” empowering CFOs to lead enterprise transformation

   

EY Thailand’s EY CFO Forum 2026 brought together nearly 500 finance executives and business leaders under the theme “The Reset Advantage,” exploring how CFOs can drive enterprise transformation through trust, strategic capital allocation, tax innovation, AI adoption and technology-enabled growth.

When AI alone is not enough to deliver business value


   

EY Thailand highlights why AI investments alone do not guarantee business value, emphasizing that trust, user adoption and AI experience (AX) are critical factors in turning AI initiatives into tangible business outcomes. The article explores how organizations can build confidence in AI while balancing technology, governance and human oversight.

EY launches enterprise-scale agentic AI to redefine the audit experience for the AI era    

EY has launched enterprise-scale Agentic AI capabilities across its global Assurance business, integrating advanced AI technologies with modern audit methodologies to enhance audit quality, transform the audit experience, and support clients as they navigate AI-enabled business transformation. The initiative is powered through EY's collaboration with Microsoft and will support more than 160,000 audit engagements worldwide.

BDI and EY host seminar on AI sovereignty to advance Thailand’s national AI strategy

   

The Ministry of Digital Economy and Society, the Big Data Institute (BDI), and EY Thailand jointly hosted the seminar "AI Sovereignty & The Digital Nation | Thailand’s Strategic Imperative" to explore the strategic role of AI Sovereignty in strengthening Thailand’s digital economy, competitiveness, and national resilience. The event brought together policymakers, industry leaders, and AI experts from across the public and private sectors.

“EY Thailand” drives sustainable social value, delivering over 8,000 pieces of furniture and office equipment through “A Move for Good’ project”  

EY Thailand’s “A Move for Good” initiative donates over 8,000 pieces of repurposed office furniture and equipment to the Mirror Foundation, supporting schools, hospitals and charities across the country and helping restore learning spaces while creating long‑term social impact.

EY Thailand new office opening

EY Thailand new office opening

'EY' recommends 4 guidelines for strategic adjustment and risk management amid global volatility

'EY' recommends 4 guidelines for strategic adjustment and risk management amid global volatility

EY Thailand hosted the annual Audit Committee Seminar 2025

EY Thailand hosted the annual Audit Committee Seminar 2025

Rising business energy demand creates new challenges and a major opportunity for providers, says EY research

Rising business energy demand creates new challenges and a major opportunity for providers says EY research

EY Thailand hosted the annual EY CFO Forum 2025 under the theme Driving Value Creation Forward

EY Thailand hosted the annual EY CFO Forum 2025 under the theme Driving Value Creation Forward

EY Thailand’s 2025 Annual Japanese seminar was held in Bangkok

EY Thailand’s 2025 Annual Japanese seminar was held in Bangkok

EY Studio+ launches to bring a customer-first approach to growth and transformation in the AI era

EY Studio+ launches to bring a customer-first approach to growth and transformation in the AI era

Sustainability-centric businesses are more confident than siloed peers

Sustainability-centric businesses are more confident than siloed peers

EY donates used notebook computers to CFBT 

EY donates used notebook computers to CFBT

Finance chiefs turn to AI to combat crisis of confidence in corporate reporting 

Finance chiefs turn to AI to combat crisis of confidence in corporate reporting

CFOs and tax leaders optimistic about transformative impact of GenAI on tax management and operations amid rising cost and regulatory challenges

CFOs and tax leaders optimistic about transformative impact of GenAI on tax management and operations amid rising cost and regulatory challenges

EY hosted seminar “Future Risk Voyage - Navigating the Transformation of Integrated Risk Management”

EY hosted seminar “Future Risk Voyage - Navigating the Transformation of Integrated Risk Management”

Businesses’ slow crawl on climate action jeopardizing global environmental goals

Businesses’ slow crawl on climate action jeopardizing global environmental goals

EY Thailand and One Bangkok announce new office relocation supporting the organization’s sustainable growth

EY Thailand and One Bangkok announce new office relocation supporting the organization’s sustainable growth

EY hosted 2024 Audit Committee Seminar

EY hosted 2024 Audit Committee Seminar

Global demand for EVs slows as consumer concerns remain high over lack of charging infrastructure 

Global demand for EVs slows as consumer concerns remain high over lack of charging infrastructure

EY-Parthenon launches in Thailand, enhancing strategy consulting services to businesses

EY-Parthenon launches in Thailand, enhancing strategy consulting services to businesses

EY hosted CFO Forum 2024: Shaping the Future of Finance

EY hosted CFO Forum 2024: Shaping the Future of Finance

EY Thailand’s 2024 Annual Japanese seminar/webinar was held in Bangkok

EY Thailand’s 2024 Annual Japanese seminar/webinar was held in Bangkok

EY hosted seminar “Measured Steps or Bold Moves: Powering Thailand’s Energy Transition with AI”

EY hosted seminar “Measured Steps or Bold Moves: Powering Thailand’s Energy Transition with AI”

EY hosted seminar “Manufacturing Renaissance: Industry 4.0”

EY hosted seminar “Manufacturing Renaissance: Industry 4.0”

EY Future Consumer Index: Consumers learning to live with less, retailers to enhance trust in AI

EY Future Consumer Index: Consumers learning to live with less, retailers to enhance trust in AI

The emergence of GenAI is reshaping the 2024 telco risk radar

The emergence of GenAI is reshaping the 2024 telco risk radar