A single platform to track sales and turn big data into big value
The organization wanted to implement a unified system capable of tracking and using customer data to dramatically increase marketing conversion. We began by leveraging EY’s strong relationships with Adobe and Microsoft to create a digital road map for solving existing pain points and delivering future growth and clear ROI.
A powerful mobile app to help fans get the most out of their arena experience.
The new CRM system we developed together was integrated with the team’s mobile app. This unlocked deep insights into purchasing decisions and customer behavior. With the team’s arena being ticketless, the new system could track attendance, sales of merchandising, and food and beverage purchases. This provided our client with a wealth of valuable information it could use to improve the fan experience — for example, adjusting prices to make sure no seat goes unfilled. Combined with the newly implemented AI platform, the app shows fans where they can find the shortest lines for concessions, bathrooms and even parking — helping them enjoy frictionless experiences.