CEE M and A Trends 2024

CEE M&A Trends 2024: Deal Activity, Key Sectors and Investment Outlook

Central Eastern Europe Mergers and Acquisitions activity remained steady in 2024, with tech and renewables leading. Explore key trends, deal values, and investment insights.


In brief
  • CEE M&A activity remained stable in 2024, with a slight 1.2% increase in deal volume, despite a slowdown in Q4 and fewer high-value transactions.
  • Technology and renewable energy led deal-making, with strategic buyers driving activity across key sectors, including consumer and power and utilities.
  • Poland topped deal volume, while Greece and Türkiye led in value. ECB rate cuts and digital transformation are expected to boost 2025 M&A activity.

Mergers and acquisitions (M&A) activity in the Central and Eastern Europe (CEE) region in 2024 demonstrated resilience, with a modest annual increase in deal volume despite a slowdown in the fourth quarter. The technology and renewable energy sectors emerged as the primary drivers of deal activity, reflecting broader global trends toward digital transformation and sustainability. However, the year was marked by a notable decline in high-value deals, with only four transactions exceeding US$1 billion compared to 16 in 2023. Poland and Greece stood out as key players, leading in deal volume and value, respectively. Strategic buyers dominated the landscape, focusing on sectors such as technology, consumer products, and power and utilities. While the region faces economic challenges, including inflation and geopolitical volatility, the outlook for 2025 remains cautiously optimistic, with opportunities in manufacturing, renewable energy, and technology sectors. This article delves into the key trends and dynamics shaping M&A activity in the CEE region, offering insights into the factors driving deal-making and the sectors poised for growth.

CEE M and A Trends 2024
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Chapter #1

Steady M&A Growth in CEE Amid Q4 Slowdown

CEE saw a 1.2% rise in 2024 deal volume, but Q4 activity dipped, with Poland and Greece leading the region.

M&A activity in the CEE Region in 2024 remained steady, showing a modest annual increase in deal volume despite a slowdown in Q4, with technology and renewable energy leading deal activity

  • In 4Q24, CEE saw a downturn in deal activity with only one deal over US$1b and a 22% QoQ drop in deal value, despite a rise in mid-sized transactions.
  • Poland and Greece led M&A deal volume and value, respectively.
  • Strategic buyers spearheaded deal-making, with technology at the forefront, ahead of the consumer and power and utilities sectors, which evolved according to market and sustainability changes. 

The total number of transactions rose slightly by 1.2% to 1,314 n 2024, up from 1,298 in 2023, but there was a notable reduction in deals valued over US$1b, featuring just four such big-ticket deals in 2024 compared to 16 in 2023. Deal activity in CEE began slowly in 2024, peaked in Q2, and then declined in the second half of the year. The fourth quarter saw a 22% reduction in deal value and a 23% fall in the number of deals from the previous quarter, totaling US$8.2b from 267 transactions.

In 4Q24, CEE transaction values saw a slight QoQ uptick, with deals in the US$100m–US$5b range rising from 23% to 31% of disclosed values. Concurrently, the share of transactions below US$50m dropped from 66% in 3Q24 to 51% in 4Q24. Furthermore, there was only one high-value deal over US$1b in 4Q24, a decrease from six in the same quarter of 2023.

From an investment and acquisition standpoint, the CEE Region presents a mixed landscape, with domestic demand driving growth amid weak fixed investment. CEE currencies and assets may become more volatile and risk-prone depending on the policies of the new US administration, challenging central banks to balance FX stability with growth.

Investment growth is inconsistent due to tough financial climates and low global demand impacting business investments. However, the 2025 outlook is optimistic, with potential economic stimulus hinting at strategic investment opportunities in consumer-led sectors. Moreover, we anticipate that areas likely to benefit from the ECB’s rate cuts will spur international capital goods demand.

For example, the Czech Republic’s shift towards increased public investment during an election year presents investment and acquisition opportunities, as does Poland’s modest fiscal tightening.

CEE M and A Trends 2024
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Chapter #2

Poland and Greece Lead CEE M&A in Volume and Value

Poland’s deal volume and Greece’s deal value highlight regional M&A trends in 2024.

Despite muted CEE M&A activity in 4Q24, Poland topped deal volume, with Greece and Türkiye leading in value

In 4Q24, Poland and Türkiye were at the forefront of CEE deal activity, while Poland saw a 49% YoY and 43% QoQ decrease in deal volume, with 58 deals worth US$1b. The key sectors of power and utilities, chemicals and advanced materials, and consumer products and retail together comprised 47% of Poland's deal volume, reflecting a strategic pivot towards integrated technology platforms catering to evolving market needs.

Türkiye concentrated its deals in technology, aerospace and defense, and chemicals and advanced materials, comprising 68% of transaction value. In Greece, the banking and capital markets, and real estate sectors represented 72% of transaction value.

We expect Greece’s economy to grow by 2% in 2025, surpassing expectations due to solid domestic demand, NextGenEU-funded investments and a strong job market mitigating inflation. Increased investment in private housing and favorable government policies have enhanced Greece’s potential for investment and acquisitions. Greek startup investments climbed by 15% in 2024, reaching €555m in over 90 firms, indicating a dynamic and varied Greek startup deal landscape.

CEE M and A Trends 2024
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Chapter #3

Tech and Consumer Sectors Lead CEE M&A Activity

Strategic buyers focus on digital growth and consumer consolidation in CEE.

CEE’s technology sector witnessed high-value deals in 4Q24, led by strategic buyers focusing on digital growth

CEE’s technology sector led in deal activity with 58 transactions worth US$2.8b, a decrease in volume by 32% but a substantial 424% increase in value YoY. Domestic deals accounted for half of the sector’s deal volume, with Poland and Türkiye prominent in volume and Türkiye and Lithuania in deal value.

Strategic buyers led the sector in 4Q24, dominating with 74% of transaction volume, while private equity accounted for the remaining 26%. The sector is undergoing strategic consolidation and expansion, focusing on mobile gaming, e-commerce, and digital platforms to bolster market positioning, geographic footprint, product portfolio diversification, and innovation.

The consumer sector remains vital in CEE deal making, with domestic deals and strategic consolidations pre-eminent

Despite a YoY and QoQ downturn, the consumer products and retail sector in 4Q24 retained its importance in CEE with 31 deals worth US$136m, representing a steep 97% drop in deal value and a 45% fall in deal volume from 4Q23, and a 52% decrease in value and 28% reduction in number of deals from the previous quarter. Domestic deals dominated the sector’s M&A activity, representing 65% of deal volume with Türkiye, Poland, and the Czech Republic leading in deal count and Romania in deal value.

Strategic consolidations focused on market growth, operational efficiency, customer-centricity, and cost synergies fueled corporate transactions, which accounted for 90% of deal volume.

CEE M and A Trends 2024
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Chapter #4

Renewable Energy and Domestic Deals Shape CEE M&A

Power and utilities sector sees annual growth, driven by green energy and domestic transactions.

Despite a quarterly slump, the power and utilities sector’s annual deals rose in 2024, driven by domestic transactions and a shift towards sustainable energy

The power and utilities sector experienced a downturn in both deal value and volume in 4Q24, with 28 transactions amounting to US$0.8b. However, the sector’s annual deal volume for 2024 saw a 6% YoY increase, with 166 deals compared to 157 in 2023. Ranking third in quarterly activity, corporate deals constituted 79% of the sector’s transactions. Poland and Türkiye were at the forefront in deal count, while Greece and Romania led in deal value.

 

The sector’s deal activity is primarily domestic and the urgent need for modern infrastructure and transition to green energy are driving investment. Despite challenges such as inflation, supply chain issues, and higher interest rates causing project delays, countries like Serbia and Hungary are actively pursuing energy and infrastructure projects with policy and financial support, including government incentives and EU policies.

 

Domestic deals dominated CEE deal activity in 4Q24 with tech sector focus

Domestic transactions continued to be the dominant segment, representing 55% of total deal volume. The CEE Region saw 148 domestic deals valued at US$5.0b, indicating a downturn from the previous period. The quarter featured three large deals (US$500–US$1000m) in technology, banking and capital markets, and aerospace and defense, compared to one such deal in the industrial products sector in 4Q23.

 

CEE saw 74 inbound M&A deals totaling US$2.4b, a 36% decrease in count but a 47% rise in value from 3Q24. The USA, UK, Germany, and Sweden were key acquirers, with over half of the transactions focusing on technology, power and utilities, consumer products and retail, and chemicals and advanced materials sectors. Only one big-ticket inbound deal (US$1b+) occurred in the technology sector in 4Q24.

 

Outbound activity in 4Q24 comprised 45 deals worth US$0.9b, a 50% drop in deal value and a 4% decrease in deal count compared to 3Q24. Of these, 36% targeted entities in real estate, consumer products and retail, and chemicals and advanced materials sectors.

 

Corporate deals increased modestly in 4Q24, while Poland sustained its lead in regional M&A

CEE recorded US$5.8b of corporate deals, a modest QoQ growth of 7%, overshadowed by a 62% YoY plunge. Concurrently, private equity (PE) transactions amounted to US$2.4b, marking a significant 52% and 50% decline from 3Q24 and 4Q23, respectively. Despite these setbacks, the annual deal volume for 2024 experienced a slight uptick of 1.2%, totaling 1,314 deals, with PE deal volume contributing to this growth with a 6% increase.

 

Strategic buyers dominated deal activity, accounting for 76% of total transactions, with the technology, consumer products and retail, and power and utilities sectors attracting the most corporate interest. PE activity, making up 24%, featured mainly in technology, real estate, power and utilities, and banking and capital markets. Maximum deal values were rarely higher than US$50m, with a notable QoQ decrease in these smaller transactions and just one corporate deal breaching $1b.

 

Out-of-region PE acquirer deals dipped slightly in 4Q24, falling from 22.0% in 4Q23 to 21.5%, with European buyers accounting for 64% of these deals. However, CESA-based PE acquirer deals rose from 78.0% in 4Q23 to 78.5% in 4Q24.

 

The continued ECB rate reductions and the rising wave of digital transformation and renewable energy initiatives is anticipated to invigorate M&A activity despite fluctuating economic growth in CEE

CEE economies face a challenging 2025 with limited growth, high inflation, and elevated policy rates, with the Czech Republic as an exception. Weak eurozone activity and geopolitical volatility, including Trump’s political comeback, is dampening the Region’s outlook. Nevertheless, strong labor markets in CEE countries are fueling wage growth and consumer spending while the ECB's rate reductions are also likely to stimulate capital goods demand, aiding manufacturers.

 

Despite economic challenges, CEE remains an attractive investment destination, particularly in the manufacturing, renewable energy, and technology sectors, including digital platforms and mobile gaming. The Region’s strategic location as a bridge between Western Europe and emerging markets enhances its appeal for international investors, providing access to both established and expanding markets. Notable M&A opportunities are emerging in the Baltics, with robust growth in technology and green energy sectors, supported by favorable government policies and EU incentives. Similarly, we anticipate Greece having a positive investment climate due to the influx of NextGen EU funds and robust deal activity in sectors such as real estate, banking, and capital markets.

 

Countries like Bulgaria are streamlining regulatory frameworks to attract energy investments, particularly in renewable grid connections and geothermal power. Hungary and Serbia are shifting financing priorities from real estate to energy and infrastructure, making these sectors key for long-term growth.

 

The emergence of CEE nation-based funds such as Tech 4 Impact, Purpose Tech, and Tilia Impact Ventures reflects the growing focus on sustainability and ESG-driven investments particularly in decarbonization and energy transition. This diversification, alongside increased international investor participation, and nearshoring trends in the coming three to five years, highlights growing confidence in CEE’s potential for high returns in specialized sectors.

Discover the latest insights in the CEE M&A Barometer for 4Q24 

Stay ahead with key trends, regional dynamics, and strategic perspectives shaping the M&A landscape. 

EY CEE M&A Barometer Q4 2024

Summary

CEE M&A activity in 2024 remained stable, with a 1.2% increase in deal volume despite a Q4 slowdown. Technology and renewable energy led transactions, while Poland dominated deal volume, and Greece and Türkiye led in value. Strategic buyers drove deals, focusing on digital growth and sustainability. The ECB’s rate cuts and economic shifts are expected to influence 2025 deal-making, with emerging opportunities in manufacturing, renewable energy, and technology. Despite economic challenges, CEE remains an attractive investment hub, benefiting from strong domestic demand, regulatory support, and nearshoring trends in key sectors.

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