Strategy Consulting Services

EY-Parthenon professionals recognize that CEOs and business leaders are tasked with achieving maximum value for their organizations’ stakeholders in this transformative age. We challenge assumptions to design and deliver strategies that help improve profitability and long-term value.

What EY-Parthenon Strategy Consulting can do for you

Leading companies are taking big, transformative steps, redefining their purpose, embarking on end-to-end digital transformations and learning how to achieve disruptive innovation in a rapidly shifting market environment.

We have the breadth of perspectives and depth of experience to provide strategic advice to help achieve optimal — and sustainable — results.

We create a custom approach tailored to each client’s unique situation and bring extensive business and sector experience with tested analytical techniques. As experienced advisors to the C-suite, EY-Parthenon helps you answer:

  • How can I seize growth opportunities and competitive advantage?
  • What are the appropriate revenue, profitability and sustainability targets for my business?
  • How can I better anticipate and adapt to digital transformation?
  • Can I use an M&A strategy as an accelerant to achieve profitable growth goals?
  • When is a divestiture best for my long-term value?
  • How can I build and secure liquidity, managing the impact of disruption between finance and operations?
  • How can I win the competition for capital?

Our latest thinking

Why brands in India are turning to experiential marketing

Experiential marketing is becoming a core growth strategy in India as brands respond to changing consumer preferences through live and immersive experiences.

Building responsible universities in the age of AI

Learn how universities can adopt responsible AI through governance, assessment redesign, multi-stakeholder collaboration and strong data protection under India’s DPDP Act.

What India’s OTC boom means for pharma companies

Listen to our latest podcast on India’s over the counter (OTC) pharmaceutical market as it evolves due to rising self care awareness, expanding digital commerce and gaps in healthcare accessibility.

9m 37s

When the world shifts overnight, can you operate at the speed of trust?

Risk operating models must become strategy-first, trigger-based and governance-forward. Learn how Risk Strategists are leading the way.

How intelligent order management can help companies stay competitive

Listen to our latest podcast on how intelligent order management powered by AI and automation boosts availability, cuts costs and builds competitive, future-ready supply chains.

8m 47s

How Indian steelmakers can treat ferrous scrap as a strategic resource

Explore why scrap usage is becoming a strategic resource for Indian steelmakers and how its integration can cut emissions, reduce costs and support India’s transition to green steel.

Redefining operational due diligence in India’s evolving deal landscape

Operational due diligence in India is evolving from risk mitigation to execution certainty, shaping value creation in private equity and M and A deals.

Where does India’s opportunity lie in pharma’s new architecture?

Pharma is shifting to AI-led platform models, integrating discovery, data and manufacturing — positioning India as a key player in global biopharma innovation.

India’s energy balancing act

India’s evolving energy mix pragmatically balances fossil fuels and renewables to drive economic growth while expanding reliable and affordable energy access.

How India Inc. can accelerate decarbonization with CCTS

The Carbon Credit Trading Scheme can enable companies to monetize carbon performance and enhance ESG credibility.

21m 31s

How OTC is reshaping India’s pharmaceutical market

Learn how over-the-counter (OTC) dynamics are transforming India’s pharmaceutical market through shifting consumer behavior, regulatory clarity and insights into digital commerce.

Why sustainable pharma packaging is a strategic advantage

Listen to the latest podcast on how sustainable pharmaceutical packaging is becoming a strategic lever for regulatory compliance, supply chain resilience and decarbonization.

14m 46s

Envisioning the future of India’s chemicals and petrochemicals industry

The chemicals and petrochemicals sector is facing major shifts in 2026, as technology, sustainability and global realignment position India as a key growth hub.

How intelligent order management strengthens consumer goods supply chains

AI-driven intelligent order management helps consumer goods companies boost availability, cut costs, and improve delivery accuracy amid complex, volatile supply chains.

How CCTS is accelerating India Inc.’s race to decarbonize

India’s Carbon Credit Trading Scheme drives industrial decarbonization, tightening benchmarks and raising risks for companies delaying low-carbon transition.

The innovation imperative: Indian pharma’s road to global leadership by 2047

India’s pharma sector is shifting from generics to innovation, driven by CRDMOs, GCCs and digital-first strategies shaping its global leadership.

Redefining pharmaceutical packaging for a sustainable future

Discover how sustainable, smart, and compliant pharmaceutical packaging is reshaping the industry, driving innovation, reducing emissions, and boosting patient trust.

What it will take to make steel production in India sustainable

Listen to our podcast and explore how hydrogen, innovation and regulation combine to scale sustainable steel production in India’s energy transition journey.

23m 58s

The future of pricing strategy in India: Trends to watch

From AI to premiumization, discover the key pricing strategy trends shaping India’s business growth, profitability, and resilience.

How strategic diversification is reshaping India’s auto component industry

India's passenger vehicle market is evolving with cleaner fuels like BEVs, hybrids, and CNG gaining traction. Explore key shifts, challenges, and future trends. Fine out more.

EPR compliance: The new ESG test for Indian companies

EPR compliance is reshaping ESG in India non-compliance risks fines and lower valuations, while sustainability leaders gain a competitive edge.

Reimagining proxy advisory in India: An investor relations playbook

Explore India’s proxy advisory ecosystem, domestic & global players, and strategies for IR teams to align governance with investor expectations.

Towards scalable, efficient and accountable healthcare in India

Discover insights from the FICCI-HEAL report on building scalable, efficient and accountable healthcare in India through quality, trust and innovation.

Harnessing AI in higher education: Opportunities and the road ahead

Read the latest survey on growing AI use in Indian HEIs, The FICCI–EY–P AI Adoption Survey 2025 and explore how AI is transforming higher education in India.

Towards resilience: The future of coking coal in India’s steel sector

Read how India’s steel sector faces soaring demand, import reliance, and sustainability pressures, hence reshaping coking coal’s role and future pathways.

How to expand future-ready healthcare in India

Read how India’s healthcare is going digital with AI, telemedicine, data analytics, value-based care and interoperable platforms for better access & outcomes

How is GenAI making healthcare personalized, predictive and preventive

Explore how Gen AI is transforming healthcare in India enabling personalized care, predictive diagnostics and preventive health systems for better outcomes.

2m 5s

Future of green steel in India: Growth, scale, and challenges

India’s green steel industry drives decarbonization and sustainable growth. Explore investments, policies, and innovations shaping India’s energy transition.

11m 57s

Energy transition investments power up in India

Explore trends, sectors, and policies shaping green energy investments in India, from clean power to mobility, in this EY Energy Transition Dialogues episode.

18m 21s

Sustainable Aviation Fuels: Paving the way for greener skies

Discover how sustainable aviation fuel (SAF) is revolutionizing air travel and reducing carbon emissions. Learn more about the future of green aviation.

Navigating the M&A landscape of India: Insights of H1 2025

India's H1 2025 Merger & Acquisitions activity reaches US$50B, led by major transactions, strong power sector growth & steady domestic and PE engagement.

How the demand for green steel in India is shaping future trends

India's green steel demand is set to surge, driven by climate goals, rising consumption, and sustainable shifts in construction, infrastructure, and auto.

How India’s green investments are driving the energy transition in 2025

Read India’s US$62 bn energy transition (2017–2025) into renewables, e-mobility, storage and green hydrogen in tier-1 cities with policy and net-zero goals.

Gen AI opportunities in Pharma

Discover how AI is reshaping Indian pharma, from faster drug discovery to smarter clinical trials, with Suresh Subramanian on EY.ai Unplugged.

2m 8s

Best mining practices in Indian states

India's mining sector contributes 2% to GDP. Explore challenges, best practices, and reforms to boost efficiency, sustainability, and economic growth.

How sodium-ion batteries can power India's energy future

India's battery journey faces lithium reliance, China’s dominance in processing. Sodium-ion tech offers ~30% cost cuts, safety, scalability. Discover more.

Evolving role of AI in Strategy and Transaction 

Discover how AI—and specifically GenAI—is becoming a significant enabler in Strategy and Transactions. From analysing vast data sets during diligence to identifying market trends and matching deals with sources, AI is augmenting existing capabilities and unlocking insights faster than ever. Santosh also highlights tools like Diligence Assistant and Capital Edge, which provide rich, multi-dimensional views into market and target data.

2m 41s

Future of hybrid electric vehicles in India

Learn how hybrid EVs transforming India’s auto sector, bridging the gap to Electric Vehicles. Lowering high taxes could boost hybrid EV adoption & growth.

How Indian CEOs are balancing optimism, transformation and resilience

Indian CEOs prioritize AI, talent retention, and transformation in 2025: 88% optimistic about business prospects, focusing on customer engagement and innovation. Learn more.

Can AI drive scalable innovation in life sciences?

AI in life sciences is transforming healthcare with advancements in R&D, personalized medicine, MedTech innovation & strategies for sustainable AI adoption.

Fueling the future: Key trends and outlook for the Energy sector

Explore India’s energy transition: renewables, green hydrogen, policy shifts, & tech shaping a sustainable future of energy market amid global challenges

How AI is activating step changes in Indian education

AI in Indian education is driving step changes in the learning landscape. Explores AI tools, future trends, and innovations in the Indian education system.

How digital transformation can reshape refining and petrochemicals 

Unveiling the future of refining & petrochemicals: Energy transition, digitalization, and sustainability reshaping India's energy landscape. Tune in now.

10m 52s

Changing consumer preferences: Driving potential for the highest growth sector globally 

India's CPR sector to grow, driven by digital innovation, e-commerce, and eco-conscious consumer demand, focusing on personalized shopping. Learn more.

What will it take for India to become a global pharma powerhouse by 2047?

Explore India’s roadmap to a $450B pharma industry by 2047, powered by digital transformation, AI-driven innovation, and strategic industry collaboration.

Diversify, innovate and decarbonize coking coal for India's steel vision

India's steel vision 2050: Enhancing coking coal security and sustainability with strategic policy and tech interventions for a competitive edge.

Bridging the Gap: Integrating Skilling into Telangana’s Education System

Telangana boosts skilled workforce through education reforms, aiming to generate 16 lakh jobs by 2030 in IT, life sciences, & the renewable energy sector.

India’s MedTech transformation: paving the path to global leadership

India's MedTech industry is undergoing a revolution. Explore the latest trends, government support, and the potential for global dominance. Learn more.

Confronting India’s cancer crisis: The urgent need for affordable care

India battles rising cancer rates. Learn about challenges, prevention, early detection, and affordable treatment options. Know more.

AI at the helm; understanding marketing’s next frontier

Discover generative AI's transformative role in marketing, enhancing creativity and revolutionizing customer service in our latest podcast.

34m 10s

Decarbonizing India's steel industry: A strategic roadmap

Explore the roadmap for India's steel industry to achieve net-zero by 2070 with green hydrogen, EAFs, and CCUS technologies.

Research ecosystem within Indian higher-education sector

Explore strategic reforms in India's higher education research ecosystem, bridging academic and industry insights for impactful innovation.

How India's consumer durables industry can foster global leadership by 2030

India’s consumer durables industry targets global leadership by 2030, powered by innovation, high quality, & strategic partnerships to expand market reach.

India's Energy Future: A Discussion on Reshaping the Landscape

Explore India’s energy transition, technological progress, and global leadership in energy with insights from EY experts Gaurav Moda and Mohammad Saif.

9m 25s

Transforming healthcare in India with Generative AI

Explore how GenAI can revolutionize Indian healthcare by enhancing accessibility, quality & collaboration while integrating tech with thoughtful oversight.

How Indian businesses are navigating energy transition

Kapil Bansal discusses India's energy goals on EY Insights, focusing on renewables and low carbon sector strategies. Streaming now.

18m 25s

How 2024 policy shifts are advancing India’s green hydrogen sector

The 2024 Budget supported green hydrogen development, aligning with India’s energy transition and decarbonization strategy.

Can GenAI generate a new pedagogy?

GenAI revolutionizes education with better learning and content creation, while addressing quality, privacy, and cost concerns for a fair system.

    Frequently Asked Questions (FAQ's)


    Contact us
    Like what you’ve seen? Get in touch to learn more.