The First Sale rule leverages a detailed understanding of the creation of value within the group, to enable importers to determine the product value for the purpose of calculating US customs duties. Given that the First Sale rule aims to reflect the value of the product, and transfer pricing reflects the creation of value across the Group, it is important that the analysis underpinning the customs analysis and transfer pricing analysis are aligned. The First Sale concept provides that the value of the goods as declared for customs purposes reflects the value of the goods themselves and excludes certain other values, for example, brand value. etc. While these value drivers may increase the price paid by a distributor to a principal, they can be excluded from the customs value by applying the value of the sale from the manufacturer to the principal. During a chain of sales for export to the US, the importer can select an earlier sale that carries a lower value so long as the supporting criteria is met and documented (e.g., evidence of bona fide sales, substantiated arm’s length principle, reasonable care, etc.).
Application of First Sale Using Transfer Pricing Analysis
In order to apply the First Sale method, it is necessary to ensure that there is a clear understanding of value creation, accurate implementation of the transfer pricing policies, and clear alignment between the transfer pricing documentation and the customs documentation.
- Understanding of value creation: As the First Sale method, at its core, seeks to determine accurately the value of the products and remove the effects of other activities along the value chain that may be captured in the invoiced price from a principal to a US distributor, it is necessary to clearly document and understand the value chain of the Group, setting out the value added not only by the manufacturer through the manufacturing of the product, but also the value added by the Principal giving rise to the difference in its invoiced price and the price paid to the manufacturer.
- Accurate implementation: Transfer pricing approaches that are used for a manufacturer (e.g., remunerating a manufacturer with a fee equal to total costs incurred in manufacturing plus an arm’s length mark-up) seek to ensure that the manufacturer records a profit in line with the arm’s length principal for a chargeable period. Customs valuation, on the other hand, seeks to determine an accurate value for the products as imported. In the event of costs that arise annually, but create benefit throughout the year, this may create fluctuations in the price of the same product sold at different times of the year, that would not necessarily be seen in a transaction between unrelated companies. It is also important to consider the ongoing monitoring of the transfer pricing policy to minimise true-ups at the end of the year, as this may indicate an incorrect customs valuation.
It is important to consider how these costs should be spread across the year, to ensure that in addition to the overall remuneration for the period being compliant with the arm’s length principal the price for each product is also reflective of the value of the product and not distorted by one-off costs. This is true also of instances where First Sale is not applicable, as one-off costs can distort the determination of the product value while remaining compliant with the arm’s length principal for a chargeable period.
- Detailed and aligned documentation: Given the complexity in the value chain of larger multinational enterprises (“MNEs”), the increasing propensity of customs authorities to review transfer pricing documentation to understand the operations of an MNE, and the fact that the use of First Sale results in a price other than that which was invoiced being used for customs valuation purpose, it is critical that the transfer pricing documentation and customs documentation are aligned in setting out the creation of value across the Group, clearly tying all analysis to the financial information both for the individual product sales and the overall entity financials for the chargeable period.
How EY can help
In navigating this increasingly complex environment, EY brings together the expertise of its Global Trade and Transfer Pricing professionals to ensure our clients are meeting all customs and transfer pricing requirements, providing strategic advice from operating model design, analysis as to value creation and through to implementation and compliance documentation.