In the increasingly connected world of the 21st century, aligning on common purpose truly unlocks uncommon performance.

Robert S. Holston

EY Americas Consumer Products Sector Leader

Unlocking differentiated value for consumer-facing companies navigating an increasingly complex, connected digital world. Inclusive leader, high-performing team champion. Ironman triathlete. Foodie.

Rob is the EY Americas Consumer Products Sector Leader. He advises Fortune 100 consumer-facing companies and pioneering consumer technology start-ups on using data and analytics to transform retail experiences and define new markets.

Before joining EY, Rob held executive and operating committee roles at leading data, analytics, and digital professional services firms and at top 50 global consumer brands. He has been a board member of Marketing Sciences Institute and is a founding Advisory Board Member of Columbia University’s Center for Pricing and Revenue Management. He currently serves on the Presidential Advisory Board for Drexel University.

Rob’s analysis and points-of-view on retail marketing and brand strategy have appeared in AdAge, Brand Week, Fortune and The Financial Times. He is a speaker on topics related to application of consumer analytics and insights to drive business performance.

Rob has a bachelor’s degree in Finance and Marketing from Drexel University and a master’s degree in Marketing and Operating Science from the University of North Carolina – Chapel Hill.

How Robert is building a better working world

"My proudest professional moments have been when my clients have been promoted due to the work we’ve done together when I was their advisor. The ability to develop both EY people and client teams is central to leading EY clients to achieve more. This is increasingly more important with the changing nature of work and the rise of technology as a catalyst for change."

Robert’s latest thinking