Retail Industry

From retail strategy to operational execution, we help retailers fortify their businesses, strengthening the readiness, resilience and relevance needed for whatever disruptions that lie ahead.

To thrive in the decades ahead, retailers need to fortify their foundations in the face of ever-changing consumer and market dynamics. We help orchestrate relevant, connected and continuous consumer journeys. We help balance the scales of supply and demand. We understand shopping vs. buying. We have the consumer insights. We are at the cornerstone of creating trust in consumer data and technology. We shape retail strategy and operations. We know the enduring drivers of enterprise value. Through data, merchandising, customer loyalty and experience, we help fortify a new roadmap for sustainable, profitable growth in retail.

Our latest thinking

Why retail success is more about lifecycle than location

Optimizing store lifecycle management can deliver efficiencies and maximum value.

How retailers can navigate the evolving impacts of tariffs

Navigating complexities of today’s tariff environment across retail requires a proactive approach and well-informed insights. Let us help you.

How retailers can better utilize data to transform customer intelligence

Transform retail through a reimagined customer intelligence platform, using the full potential of data to enhance customer experiences and drive growth.

Do GLP-1 drugs mean flat growth for snacks?

Growing usage of GLP - 1 drugs for weight loss may significantly slow growth in traditional food categories, especially snack foods. Read more.

Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?

Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.

Private label imperative: Managing a portfolio of own brands

Explore the evolution of private label brands and how retailers can manage their portfolios to connect with consumers and drive growth.

From stockroom to boardroom: combating the $100 billion retail shrink crisis

To regain control of the rapidly increasing impact of shrink, retailers must diagnose and then remedy each of its sources, extending far beyond shoplifting

Future Consumer Index: Fading allure of AI, experiences & store brands

Consumer preference for AI, experiences and store brands is declining. Have they lost interest, or are retailers and brands not living up to expectations?

How tech trends can lead the next generation of the consumer industry

CP&R businesses proactively implementing and scaling evolving technology will be best set up to succeed in the near and long term.

How consumer affordability, loyalty and trust were redefined in the age of AI

Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.

    With every passing millisecond, new data about billions of consumers is generated. We help retailers make sense of and derive value from that consumer data. We approach it as a virtuous cycle, where insights from the shopping and buying experience are applied to the business, then back into the experience, again and again. Every insight is germane and relevant to the next, lowering cost to acquire while increasing customer lifetime value. From insight to value, it’s consumer data, fortified.

    Our latest thinking

    How retailers can use data insights to scale personalization

    Turn your data into actionable retail strategies. Put the power of operational and customer experience insights to work. Learn more.

    Zero-party: The next frontier in consumer data

    Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.

    Why data value exchange is important to retailers and brands

    Working together, retailers and brands can create a holistic data ecosystem to create new, meaningful consumer connections.

    Why consumer data is the foundation to the consumer experience

    Data is an opportunity for retailers and brands to deepen their relationships with their consumers. Learn more.

      Retailers are only as successful as their ability to curate, source, stock and deliver what consumers want, when they want it. We help retailers unlock agile merchandising that brings the right products to the right places. From product visibility to inventory agility, it’s merchandising, fortified.

      Our latest thinking

        To go beyond transactions, retailers must orchestrate the right conversations, using consumer data and MarTech effectively to show they know consumers. We help power the ongoing connections and personalization needed to increase customer lifetime value. From touch points to trust points, it’s customer loyalty, fortified.

        Our latest thinking

        How to unlock value from, measure and demonstrate loyalty program ROI

        Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.

        Boost brand loyalty and grow with new GenAI marketing capabilities

        GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

        Accelerating customer loyalty: leveraging trust, technology and data

        Learn how companies can gain customer loyalty and trust through data insights.

        7 ways to unleash value and drive growth from your MarTech and teams

        Drive growth and value from your existing MarTech with these 7 considerations. Learn more.

        When consumer data drives, retailers and brands win

        Connected data is key for retailers and CPG to create consumer experience and lasting value. Focus on three areas to get started.

          Where consumers interact with a retailer continues to expand. Today it’s stores and digital commerce; tomorrow it could be anywhere. We help retailers rethink commerce strategies and operations, maximizing channel purpose, space and footprint to orchestrate continuous journeys ready for any established or emerging channels. From omnichannel to omniready, it’s experience, fortified.

          Our latest thinking

          Future proofing retail: Embracing unified commerce

          A unified commerce strategy is the key to longevity. With Shopify POS, retailers can confidently future proof their operations. Learn how.

          Five integrated components to fortify omnichannel retail

          Retailers can claim an advantage in customer insights, functional integration, distribution, real estate and inventory management. Learn more.

          Do you need a new digital path to reach the new digital customer?

          Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.


            Hear from our retail leaders

            Retail growth through customer data

             

            EY America’s Retail Leader Mark Chambers explains how a data-driven approach can enhance business results. Watch now.

            Retail inventory intelligence through AI

             

            EY America’s Consulting Retail Leader Isaac Krakovsky discusses how AI enables inventory precision. Watch now.

             


            Retail Industry case studies

            How Canadian Tire leveraged the potential of customer data with AI

            Decentralized data re-centers focus on customers for one of Canada’s most iconic and trusted retailers.

            Bearded man in sports and outdoor equipment store looking to buy hiking equipment. He is holding green backpack, exercise mat, drinking bottle and hiking poles.

            Fashioning a sustainable future for an online clothing retailer

            EY has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future.. Learn more.

            Reframing the future of an iconic skiwear brand

            EY-Parthenon helped BOGNER return to profitability in spite of the COVID-19 pandemic. Learn more.

            How Wawa is catering to customers with new convenient offerings

            Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.

            Why a superstore reinforced its cyber walls to protect its customers

            Heightened security risks led a retail giant to mature its cyber capabilities, optimize its technology spend and reinforce customer trust.

              Retail convergence trends

              The recent boom in retail media networks is just one example of the convergence taking place across the retail and technology industries. Isaac Krakovsky and Nuno Leal talk about the role of direct-to-consumer, and how retailers and tech players can crack the convergence code leveraging data.


              Consumer in practice: Actioning CPG and retail transformation

              Our Consumer in practice playbook series offers practical insights and actionable steps to help CPG and retail leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.

              Young happy african american man in casual wear and sunglasses running with empty shopping cart outdoors against blue wall with copy space. Shopping, consumerism concept

              Future Consumer Insights

              COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

              How shaping consumer experience can optimize growth

              An experience-led consumer journey goes beyond selling, e-commerce and omnichannel. It adapts to a world where every journey is different.


              Contact us
              Connect with our retail strategy and consulting teams to help fortify a new roadmap for sustainable, profitable growth in retail.