Digital Commerce

EY teams help retailers and brands build digital commerce strategies in the new world of customer orchestration. This positions companies to create the right experiences in the right channels to increase customer lifetime value, optimize marketing costs and unlock profitability.

Your business challenge

Points where consumers interact with a retailer are expanding. New ways of purchasing are emerging, and customer journeys are evolving. Nonlinear paths to purchase have redefined channel purpose, emphasizing value to the consumer rather than just transactions. Competing in this new era of digital commerce requires retailers to fortify their foundations in the face of ever-changing consumer and market dynamics.

Solution benefits

We believe in grounding your strategy in improving customer lifetime value, moving away from channel effectiveness to increasing customer loyalty. 

  • We help retailers rethink commerce strategies, maximizing channel purpose, space and footprint to orchestrate relevant, connected and continuous journeys ready for any established or emerging channels. 
  • Our future-back approach positions retailers to achieve resilient new revenue models and top-line growth, manage marketing costs, and create future-ready efficiency and profitability. 

From omnichannel to omniready, it’s experience, fortified.

Solution features and functionality

We focus on identifying the critical digital commerce capabilities that best align to retailers’ business ambitions. We help you define a new roadmap for profitable growth starting with understanding your opportunity, rethinking current and future customer journeys, and determining the right capabilities and technologies to transform the front office.

Our digital commerce capabilities are organized under four key pillars:

Why EY

We help retailers fortify their businesses for disruptions ahead. With more than 6,000 retail professionals serving 12,000 retail clients globally, our deep sector knowledge and experience with industry-leading digital commerce platforms enable us to drive transformation from strategy to execution.

Alliance relationships

Through our key alliances, we innovate solutions to pervasive challenges in this evolving world of digital commerce. Our retail teams bring a broad range of EY Ecosystem Partners to bear when designing and executing digital commerce strategies, such as Adobe, BlueYonder, SAP, Shopify and Snowflake.

How to launch a sustainable direct-to-consumer business in no time

The Innovation and Experience Design practice at EY helped a co-op find a market niche and co-create a thriving new business in six months.

hands cut a piece of cheese

Our latest thinking

Why data value exchange is important to retailers and brands

Working together, retailers and brands can create a holistic data ecosystem to create new, meaningful consumer connections.

12 Jun 2023 John Dubois + 1

Why consumer data is the foundation to the consumer experience

Data is an opportunity for retailers and brands to deepen their relationships with their consumers. Learn more.

16 Aug 2021 Jeff Orschell + 2

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